Tuesday, December 23, 2008
Friday, December 19, 2008
We also launched a redesign of our Graco Baby Blog that integrated design elements from the New Graco Baby website.
We are all very excited that we were able to launch prior to the holidays.
Thursday, December 18, 2008
Dan and I were on a Technology Association of Georgia (TAG) panel together discussing "Consulting 2.0 is...All About The Customer."
Dan also moderated an online panel on "Global Brands: Social Media Pays Off" that included myself, Adam Brown of Coca Cola, Jennifer Martin of CNN and Debbie Curtis-Magley of UPS.
Dan also wrote a blog post on the Newell Rubbermaid Sharpie blog based on an interview with me. He discussed our goals of creating a place that highlighted the fun, creative, artistic and innovative ways people use Sharpie pens. The post is titled: Sharpie Blog Puts Newell Rubbermaid's Social Media Strategy Into "Sharper" Focus.
Dan is a great resource on Atlanta based company, social media marketing activities and success stories. If you are exploring social media marketing and technologies like me, please reach out to Dan to connect with others in the Atlanta region and make sure to keep up with his Bernaise Source blog. There is much we can learn from each other in the ever changing and evolving social media ecosystem.
Sunday, December 14, 2008
- Fortune 500 Series: How Newell Rubbermaid Uses Social Media by Jennifer Leggio - Jennifer wrote an article based on a series of email interviews with me. She also writes a well respected blog: Mediaphyter A Communications Cocktail and can be found on Twitter at @Mediaphyter.
- A Blog Should Feel Like A Gift: 10 Ways to Improve Your Corporate Blog by Kami Hyuse - Kami and I first met at the University of Georgia Grady School of Journalism and Mass Communications CONNECT 2008 conference. She writes an excellent blog: Communication Overtones focused on what else, marketing communications and public relations. She is also a social media expert and excellent resource for new ideas and programs that work. Kami can be found on Twitter at @Kamichat.
- People Don't Trust Company Blogs. What You Should Do About It by Josh Bernoff - Josh wrote a highly controversial blog post and Forrester Research report on the general mistrust consumers have with corporate or brand blogs. There was considerable discussion on Twitter and in the blogosphere about this report. I think what was missed in all that discussion was the excellent corporate or brand blog framework proposed by Josh as part of his Groundswell blog post and research report. He also identified those doing brand blogging correctly including our Rubbermaid blog. Also, I believe the trust issue is important to consider and evaluate. I personally believe trust will grow as brands get better at blogging and developing content that is focused on problem solving, how to, fun, creative uses and opening a communications path for consumers to interact with brand employees. Josh Bernoff is also the author of the Groundswell book a great resource on social media marketing. Josh can be found on Twitter at @JBernoff.
- Rubbermaid - A Corporate Blog That Organizes The World by John Cass - John wrote a wonderful blog post on the Rubbermaid brand blog based on an interview with Jim Deitzel - The Rubbermaid blogger. Jim can be found on Twitter at @JimDeitzel and also manages the @Rubbermaid Twitter account. The blog post focuses on the Rubbermaid's blog goal of reaching out to professional organizers and those striving for a more organized lifestyle. The Rubbermaid blog specifically focuses on how to better organize your home. Several Rubbermaid Marketing Communications team members are active content contributors. John Cass blog is: PR Communications and he can be found on Twitter at @JohnCass.
- What Works For Newell Rubbermaid by Jennifer Leggio - Smartbrief also highlighted the article by Jennifer.
Monday, December 1, 2008
- The first is Julia Roy's, A Digital Girl Blog show Tweet Week. She delivers a quick overview of the week on Twitter including gossip, what's hot, and cool new tools and apps. Spend 5 minutes a week with her for a fun and irreverent show. She typically uploads new episodes on Mondays.
- Another fun find this week is CelebrityTweet. A place where you can "Stalk Celebrities on Twitter." Fun place to hang out and check in on people like Shaquille O'neal, Kathy Griffin and Al Gore .... to name but a few.
- If you are interested in your Karma on Twitter, check out Twitter Karma. A very cool service that shows you who is following you, who you are following, and who falls into the mutual friend category. It is a great way to view your Twitter network.
- Mr. Tweet is another interesting service that analyzes who you are following and who is following you and determines who you should consider following amongst your followers and adjacent network. A lot of fun and it helps you find interesting and influential people to follow.
- Beth Harte broached the subject Is Social Media Scalable? This post inspired many insightful comments and a lively discussion.
- Tim O'Reilly wrote a heartfelt and in-depth post titled Why I Love Twitter. Again creating a lively discussion that as of 12/01/08 had 76 comments.
Sunday, November 23, 2008
As more corporations consider entering the social media marketing arena, they must understand these concepts. Social Media only works if you are persistent and consistent. As the half life of the conversation grows shorter and shorter, it is the deployment of personnel, not financial resources, that become the most important component of a social media marketing strategy. This causes increased complexity in the integrated marketing planning process because the brand is now relying on employees to not only be strong executioners of the plan but also as content developers and deployers across the social media ecosystem.
Keeping employees engaged in this process can end up being the most challenging. Everyone is excited during the first 3, 6 or 12 months, but after that the process of constantly having to develop new, compelling content or having to search for relevant posts, positive to the brand, and making comments often becomes burdensome. That is why it is important to develop incentives, awards and recognition so that they know the work and process are valuable and valued.
Finally, the shortening of the half life of the conversation also poses challenges to search. Finding the important content and the context surrounding it are currently very difficult, as Robert Scoble points out in his video. If search services can help to increase the half life and thus add more value back to the conversation, we all will benefit. Some conversations truly need to have a longer half life, others not, but the community, as it should, usually has the final say through selection and prioritization by commenting, posting, tweeting, texting, vlogging, blogging and searching.
Take about 12 minutes to watch this video and think about where this is all going.
Saturday, November 22, 2008
Thursday, November 20, 2008
Monday, November 17, 2008
"The proliferation of Web 2.0 tools is in top gear, countless number of platforms are available out there. Early adopters of these tools are practically creating a new type of “digital divide”, those who are in Web 2.0, and those who are not."
Should be an interesting panel and conversation.
Sunday, November 16, 2008
Charlene Li showed this video during her presentation at Google on Social Media and its impact on marketing. It is a good, quick view on that changing relationship. Advertisers need to engage with consumers, not interrupt the conversation. Microsoft commissioned the development of this ad.
This is a fantastic presentation by Charlene Li on the latest in social media marketing. She makes excellent points about the future of Social Networking and Media - "they will be like air" - completely surrounding and embracing us.
More on Charlene Li can be found at:
Charlene Li Blog
And The Altimeter Wiki where she lists social media resources (consultants, agencies and thought leaders):
Tuesday, November 4, 2008
Monday, November 3, 2008
Here is a quote from Josh Bernoff's blog that clearly articulates the incredible trajectory of social media and its influence:
"Looking at the US data, the big news in 2008 is that, not unexpectedly, social technology participation has grown rapidly. Inactives -- people untouched by social technologies -- have shriveled from 44% down to 25% of the online population. Spectators -- those who read, watch, or consumer social content -- have ballooned from 48% to 69%. If you think social technology is about to become a universal phenomenon, we just handed you a nice little bundle of evidence."
It is an amazing time to be a part of the rapidly changing interactive marketing landscape...and the entire marketing landscape.
Sunday, September 28, 2008
The power of social media and the crowd is amazing and was even more exciting during the Obama vs. McCain debate. Twitter has a live feed Election 2008 page that is both fun to participate in and fun to watch.
Friday, September 26, 2008
Tuesday, September 23, 2008
Saturday, September 20, 2008
CONNECT 2008 Blog
CONNECT 2008 Website
Monday, September 8, 2008
But social media sensations are like quicksilver. Today companies may need to pay attention to Twitter. Tomorrow, they may have to join Pownce, Jaiku, FriendFeed, or Plurk, especially if outages keep hobbling Twitter. Newell Rubbermaid (NWL), owner of more than 30 brands including Rubbermaid, Graco, and Sharpie, is hedging its bets by trying several different microblogging sites, including Twitter, FriendFeed, and Pownce. "Eventually we'll determine which ones work," says Bert DuMars, Newell Rubbermaid's vice-president for e-business and interactive marketing. Dumars cautions that brands can't expect instant results. "It's a long-term commitment," he says.
Jim Deitzel's efforts on behalf of Rubbermaid were also mentioned as part of the slide show portion of the BusinessWeek article.
The second article was in the Atlanta Constitution Journal where I was interviewed but not quoted. A co-worker and good friend, Lindsay Lebresco, was quoted and deserves the credit for the article coming out so well. The article is titled: Look Where Customers Are Talking Now written by Peralte C. Paul.
And yes, Lindsay, Jim and I all work for Newell Rubbermaid. I work in Corporate and Lindsay works in our Graco brand and runs the Graco blog; Jim works in our Rubbermaid brand and runs the Rubbermaid blog.
Friday, August 15, 2008
Thomas L. Friedman excels at synthesizing technology, social, geopolitical and globalization into profound analysis and understanding. As someone who lived through much of what he wrote in his first book - Product Image
The World Is Flat 3.0: A Brief History of the Twenty-first Century - I am constantly amazed at the changes he identified and how they are impacting us today. I cannot wait for his new book - Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America - to come out.
This is an excellent video and one that is well worth watching more than once.
Thomas L. Friedman excels at synthesizing geopolitical, geotechnology and globalization movements and strategies into a cohesive discussion. I have personally lived through most of what he discusses in the "World is Flat" book. We are all about to experience what he will be discussing in his upcoming book "Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America."
Monday, August 11, 2008
Saturday, July 26, 2008
Friday, July 25, 2008
He is a brilliant speaker and thinker and a person I always enjoy listening too.
Friday, July 11, 2008
Prof. Michael Wesch presents his social media anthropology learning process. A major part of his presentation focuses on his insights into engaging students to learn. He also discusses how fast the social media ecosystem is evolving and that there is no true legacy, as most companies in this space are young, starting after the year 2000. He also discusses the ramifications of students not being just consumers of information but also creators. This alone will continue to have a major impact on how students learn in the future.
I love his quote "we are all dumb in this space - teachers and student alike." I believe this is true. We are still in the infancy of social media and we are all explorers.
Another insight on this great video: the power of social media, not only impacts the classroom, but could also be used in companies with employees working on innovation, ideation, development, marketing and other business projects.
Thursday, July 10, 2008
Friday, June 27, 2008
Thursday, June 26, 2008
A very good explanation of social media. I like the CommonCraft approach to explaining complex concepts like social media in easy-to-understand, short videos. This one is very nice and more can be found on YouTube or at their website.
I have been using friendfeed a lot more lately. I finally figured out the value and have been linking my favorite services to my friendfeed profile. Like NetVibes is for my blog and publisher feeds, I like the way friendfeed has become an aggregation point for my favorite social media feeds. It also performs very well.
Finally, I have been using Digg more and more. I am finding some great articles on the internet and when I am reading some of my favorite magazines and news sources. I like that I can keep track of these articles on Digg, see what others are finding valuable or interesting, and go back to find articles I want to forward to others.
Tuesday, June 3, 2008
This is a right-to-the-point discussion on the impact of customer reviews and ratings to the operations of a company. Once customer reviews and ratings are occuring the culture of the company will begin to change and eventually feed off of those insights down to the operational level.
Thursday, May 29, 2008
Friday, May 23, 2008
Wednesday, May 14, 2008
Ning's Infinite Ambition -- Viral Networks -- Viral Expansion Loop -- Social Networking Start-Ups | Fast Company
Ning's Infinite Ambition -- Viral Networks -- Viral Expansion Loop -- Social Networking Start-Ups | Fast Company
Sunday, May 11, 2008
I have used ForeSee Results for several years. The online customer insights are extremely helpful for designing new web properties, redesigning your current sites and truly understanding the voice-of-the-customer.
From a strategic perspective, it is very important to not only understand behavioral metrics and analytics, but also qualitative (like ForeSee Results) and competitive. The next area to uncover is engagement metrics....more to be discussed later.
Thursday, May 8, 2008
Monday, May 5, 2008
Read this New York Times article to learn more.
Here are some reference websites to check out after you watch the video:
Michael Wesch YouTube Channel
Kansas State University digital ethnography working group
Friday, May 2, 2008
The focus of the presentation is engagement and emotional connection between brands and consumers and how digital media and interactive marketing can enable and enhance this relationship.
Thursday, May 1, 2008
- Tweetscan - Scan public tweets. Great for seeing what people are saying about your brand, product or service.
- Summize - Scan public tweets. Another service that allows you to see what people are saying about your brand, product or service. Also has a few more bells and whistles.
- Twittearth - This is a very cool tool that provides a 3 dimensional view of the earth and shows tweets geographically in real time as they are written. I like the little Twitter representations of people as well.
- Twitter Blocks - Shows the people you are following and who they are following and who is following you. Very cool graphical view.
- Twitter Fan Wiki - But if you really want to explore, go to this Wiki and check out all the Mashups.
Here is a fun and informative video on what Twitter is - "Twitter in Plain English"
Tuesday, April 29, 2008
I am a strong believer in these services and feel that Amazon, Google, Microsoft and others will offer an array of services that open this market up over the next couple of years.
My personal experience with interactive services started when I was at Dell in 1998-1999 where we were developing systems management services. I then worked on managed web services at Intel Online Services (an attempt by Intel to extend its brand into services and gain an understanding into why Sun Microsystems was very successful, at the time, in the web server business). Both programs were very early, maybe too early, but were exactly where the market is heading today. The first company to be truly successful in this area was and is Salesforce.com.
Monday, April 28, 2008
- Positioning - Be able to position your brand and your products and services.
- Customer Segmentation - Know who you are targeting for your product or service.
- Brand & Product Strategy - What is it? How will you win? How will you go to market?
- Groundswell - Learn the Groundswell Framework that relies on you knowing Positioning, Customer Segmentation & Targeting, and Brand & Product Strategy. Knowing these and using the framework will allow you to assess your customers and strategize on how to best interact with them on the internet.
- Experiment - Once you have the above well understood, try some low cost experiments and engage with your customers. Listen to your customers and find out how they would like to engage with you. It might be a blog, it might just be through your branded website, it might be through social networking sites like myspace and facebook or it might be through innovative services like Twitter. Let them guide you to the right technologies and services.
Someday, this will not even be a discussion point as interactive marketing will just be another, and possibly major, part of integrated marketing.
Sunday, April 27, 2008
Many people reading this blog may not know much about Newell Rubbermaid other than the obvious brand name (Rubbermaid) in our corporate name. We have over 30 brands in our portfolio including: Sharpie, Calphalon, Irwin, Rubbermaid, Paper Mate, Graco, Dymo, CardScan, Endicia, Levolor, Amerock, Lenox Tools, Goody, and several others. I list these as a reference only. I am not using this blog as a way to promote our brands but as a way for me to explore, learn and figure out how to use interactive marketing and social media to help our overall brand building efforts. We are moving from a company that was traditionally North America and Channel focused to one that is Global and Consumer focused. Interactive Marketing and Social Media will play a significant role in this transition over the next several years.
I am looking forward to hearing from anyone else who is exploring this area as well.
Let the ecosystem exploration blog begin.....
With that said, my very first post is complete.