Monday, September 28, 2009

10 Fortune 500 Companies Doing Social Media Right

Jennifer Leggio wrote a very nice blog post on ZDNet titled: 10 Fortune 500 Companies Doing Social Media Right. I am honored she chose to include my company Newell Rubbermaid and a quote from me in that list. Some excellent companies are included on the list: Intel, Cisco, EMC and Fedex to name a few.

Jennifer Leggio, also known as Mediaphyter, is a co-host with Aaron Strout on BlogTalkRadio Quick-n-Dirty Podcast.

Friday, September 25, 2009

New Media Atlanta 2009 - #NMATL

I am attending and will be on a panel at the first ever New Media Atlanta conference at the Georgia Tech Research Institute Conference Center in Atlanta, GA.

The keynote speaker is Chris Brogan (his blog: and I had the opportunity to spend a few minutes with him. He also autographed his new book for attendees: Trust Agents - Using the Web to Build Influence, Improve Reputation, and Earn Trust.

Here are pictures of Chris Brogan, with Stainless Steel Sharpie in hand, and I taken by Jenny DeVaughn and Jennifer Carter:

Share photos on twitter with Twitpic

My panel was titled: Are You Ready For Social Media?: Preparing Your Teams to Listen, Engage, Measure & Adapt

Bert DuMars, Peter Fasano, Seth Miller (and TBSVeryFunny, MostlyMuppet) with Jeff Turner moderating:

Managing an effective social networking campaign is both an art and a science. This panel will give you insight into the tools and techniques used by several large companies in their efforts to engage their customers using Social Media.

Also, I came in 5th during the special Chris Brogan/New Media Atlanta TwitterINGO game. I will be hosting TwitterINGO on September 29, 2009. Hope you can play, should be a challenging set of words.

So many great Atlanta friends in attendance it is difficult to list them all. But you can follow everyone's tweets at #NMATL.

September 26, 2009 Update:

Stacy Williams wrote a thoughtful post on the Backnoise channel at New Media Atlanta. Well worth the investment of your time to read the post and the comments. Unexpected Learnings: BackNoise Can Be Toxic

September 27, 2009 Update:

Another excellent blog post on New Media Atlanta - Blog: New Media Atlanta and Chris Brogan by Ilyce Glink

And another: New Media Atlanta - Social Media Rockstars by Jenny DeVaughn

September 28, 2009 Update:

More blog posts that are excellent reads on New Media Atlanta and the backchannel noise on BackNoise:

Do Backchannels Know No Boundaries by Jason Keith

Who Can Be Brogan by Matt Fagioli

He Said, She Said Volume 5 (and here) by Todd Schnick & Stephanie Lloyd

Snarkiness, anonymity, and backchannel conversations at professional conferences by Paul Chaney

September 29, 2009 Update:

What I told them at New Media Atlanta by Chris Brogan (includes some comments and video of presentation) - Interesting, Insightful and Fun

Thursday, September 24, 2009

iab MIXX New York Presentation

I presented with ForeSee Results at the iab MIX Conference & Expo in New York City on September 22, 2009. Our presentation was titled: Beyond Click-throughs and Tweets - Qualitative Measurement of Site Visitor Segments.

Here is a summary of the presentation:

Beyond Clickthroughs and Tweets: Qualitative Measurement of Site Visitor Segments

Successful interactive and social media campaigns drive traffic to your web site, but how well does your web site succeed at bringing vistors closer to your brand and making them loyal customers? Applying a scientific analytics approach to online customer satisfaction measurement provides a qualitative view of the customer experience. This approach enables brands to quantify the intangible value of the site experience and project future behavior that will drive financial success. In the process, brands can gain key insights about visitor segments that help them market more effectively online and offline. Learn how Newell Rubbermaid is applying this measurement approach to Sharpie and other brands and how satisfaction analytics can enhance your measurement system.

Bert DuMars, Vice President, E-Business and Interactive Marketing, Newell Rubbermaid

Eric Head, Senior Director, Business Development, ForeSee Results

The audience was energized and had lots of questions. It was a pleasure presenting with Eric.

Saturday, September 19, 2009

New Website Launches

We launched the new website today, September 19, 2009.

The new design is focused on the Culinary Lifestyle and integrates consumer generated product reviews from BazaarVoice and advanced where-to-buy services from Channel Intelligence.

The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce Server, Microsoft SQL and Biztalk server platform hosted at Rackspace.

Kamie McHenry-Eckert was the lead Calphalon E-Marketing Manager and Imran Khan was the lead Corporate E-Business Program Manager on the project.

We are thrilled and excited to unveil this next generation website and look forward to its continued evolution.

UGA CONNECT 2009 Conference

I attended University of Georgia, Grady College, CONNECT 2009 conference today, September 19, 2009 in Athens, GA. Porter Novelli is the lead sponsor for the conference.

Panelists and audience debated the value and impact of social media communications.

The hashtag for the conference is #connect. You can also find out more about the conference, speakers and discussions at the following locations:

Twitter: @UGAConnect
Blog: ugaconnect2009
Flickr: ugaconnect09
Delicious: UGAConnect2009
YouTube: UGAConnect

The panels included the following:

Is Social Media Transformational? – Panel Discussion
Melanie James – University of Newcastle (Australia) (via Skype)
Dan Greenfield – Bernaise Source Media, Atlanta, GA
Aaron De Lucia - Porter Novelli

Integrating Social Media in Non-Profits Panel
Tom Watson – Bournemouth University (United Kingdom) (via Skype)
Richard Waters – North Carolina State University, Raleigh, NC
Sara Valkova – Emory Healthcare, Atlanta, GA

Integrating Social Media in Business and Industry Panel
Jeremy Pepper – Palisades Systems, Los Angeles, CA
Toby Bloomberg – Bloomberg Marketing/Diva Marketing, Atlanta, GA

Speaker: Lauren Fernandez, Public Relations Blogger, Dallas, TX

Legal Issues with Employee Blogging
Perry Binder- Georgia State University, Atlanta, GA

Integrating Social Media in Government Panel
John Tedesco - Virginia Tech, Blacksburg, VA
Lt. Connie Braesch – U.S. Coast Guard, Washington DC (via Skype)

Speaker Bios can be found here and here.

The nice thing about this conference is that it is small enough for the audience to actively engage and debate the presenters. Nothing is taken for granted and controversial perspectives on the theme are not held back

Thursday, September 17, 2009

New Launches

We launched the new website last night, September 16, 2009.

The new design is focused on home organization solutions and integrates consumer generated product reviews from BazaarVoice, advanced where-to-buy services from Channel Intelligence, and affiliate marketing services from Commission Junction (@CJnetwork).

The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce Server, Microsoft SQL and Biztalk server platform hosted at Rackspace.

Jim Deitzel was the lead E-Marketing Manager and Imran Khan was the lead E-Business Program Manager on the project.

We are thrilled and excited to unveil this next generation website and look forward to its continued evolution.

Wednesday, September 16, 2009

From Zero to Community: Practical Advice for Growing and Nurturing an Online Community

I will be on a webcast tomorrow, September 17, 2009 at 3PM Eastern with Aaron Strout, CMO at Powered, and Rachel Happe, Principal and Founder, The Community Roundtable (@theCR). We will be presenting: From Zero To Community: Practical Advice for Growing and Nurturing an Online Community.

Rachel will be presenting her Community Maturity Model and community management best practices. I will be discussing our Sharpie - Uncap Your Creativity, Graco Baby - From The Heart and Rubbermaid - Adventures in Organizaton communities and social networking efforts.

Hope you can attend.

Tuesday, September 15, 2009

New Marketing Ecosystem And Three Spheres of Web Strategy

I like the poster that Mullen marketing agency developed depicting The New Marketing Ecosystem (see below). This is a comprehensive view of all the touchpoints and complexities of connecting with today's consumer. I have this poster hanging in my office.

I also like the perspective Jeremiah Owyang (@jowyang) provides on Web Strategy with his diagram below - The Three Spheres of Web Strategy - Updated for 2009. It is a simple view that provides needed clarity on this very complex subject. I keep a copy of this with me wherever I go.

Wednesday, September 9, 2009

The Hierarchy of Digital Distractions

The above graphic provides a very interesting perspective on distractions caused by digital devices. The pyramid was developed by Chris McCandless, Here is his blog post: The Hierarchy of Digital Distractions and a Mashable article on the graphic. Chris definitely develops some interesting and cool graphical representations. Check them all out on his blog and at Flickr.

Tuesday, September 8, 2009

The HUB Magazine - Being Social

I was interviewed by Tim Manners of The HUB Magazine on Social Media and Social Networking topics a few weeks back. The article: "Being Social," just came out today. The article also includes quotes and comments from:

I am honored to have been interviewed with these other very strong players in the social media and social web ecosystem.

In addition to this article coming out today, Newell Rubbermaid was also featured in a Wall Street Journal article discussing our Twitter recruiting efforts. "A New Job Is Just A Tweet Away" discusses how we use Twitter to find untapped talent. The Newell Rubbermaid Twitter recruiting id is @CoolJobsatNWL.

Friday, September 4, 2009

My Little Panda Poken Needs A Friend

I bought my little Poken (to the left) a few weeks ago and have yet to make friends with someone in the Atlanta area that has one as well. So, my Panda Poken needs a friend.

Pokens swap a virtual business card by doing a High-4 (see the four-fingered hand in the picture at left). Touch two Pokens together and they will send each other the virtual business card. You can then connect them to your PC or Mac and upload the collected cards to your Poken card database. Pretty simple and fun.

I wonder how Pokens will do as Apps like Bump proliferate on Apple iPhones -- another way to swap virtual business cards. I have used Bump and it is ok, but the connections were a little touchy.

So, I am looking for a Tweetup, Meetup or Poken Party in the Atlanta area. Please leave a comment if you know of an upcoming event.

Here are some more articles on the Poken (@poken):

What We Can Learn From Poken - Josh Bernoff, @jbernoff, Forrester Research, Groundswell Blog

Wikipedia Poken

Poken: Tiny RFID Thingies That Share All Your Personal Data With Others

Vlogger Sarah Austin's "Back in SF" Poken Party - San Francisco Chronicle

And you can join Poken network groups on Facebook and Ning.

And here are a couple of videos that provide more detail on Poken:

Poken: The Movie

Wall Street Journal Video on Pokens

Thursday, September 3, 2009

Ignite Atlanta

Ignite Atlanta is 18 presentations, 20 slides per presentation, 20 seconds per slide. Very similar to Pecha Kucha. Hashtag on Twitter is #IgniteATL and Twitter id is @IgniteATL.

All information is here:

Backchannel conversation is here:

#1 - 9 Really Dumb Mistakes People Make in Business - @davideckoff
#2 - No Adult Left Behind - @HeathWilkes
#3 - Common Sense - @Corvida
#4 - Sustainable Overclocking - @gomeler
#5 - Beauty For Change - @juliesquires
#6 - Welcome To Atlanta - @AmericanMaglev
#7 - Science and the Importance of Chit-Chat -
#8 - Why Can't Our Space Program Be Like The iPod - There is a lot of Space to Explore
#9 - Secrets of Sand Skink (Sand Fish) Swimming in Sand
#10 - The Meaning of Life - Random Slides, Random Speaker (Birthday Gag)
#11 - The Hydrogen Myth - Stephen Fleming, Vice Provost Georgia Tech
#12 - A Case Of The Mondays - @MondayNight - Craft Brewing
#13 - HDR Imaging for n00bs - High Dynamic Range - @Stammy
#14 - How To Identify A Social Media Douchebag - @tessa
#15 - Posting Economy - wtf - Ignite Denver representative
#16 - Mil-OSS - Military Open Source Software - @simplehuman
#17 - Parallel Entrepreneurism - How to have 5 startups and not work very hard - joke presentation - 4-hour Work Week Satire - @pfreet
#18 - Deliverance - Keith McGreggor -"Singularity is a point where we can't see past it."

Ignite Atlanta has been a very interesting and entertaining event. There probably needs to be a few more rehearsals before the day of presentations, but overall the presenters did a good job for the first event in Atlanta.

Additional blog posts:
Ignite ATL - A Mini TED of the Southeast - @yanekm - my perspective: "I would not go that far, but it has the opportunity to turn into something special".

You Can't Handle The Truth - @JennyDeVaughn

Atlanta Bloggers Meetup

Had a great time last night (September 2, 2009) meeting other Atlanta bloggers. The Atlanta Bloggers Meetup at Manuels Tavern was a kick and I enjoyed the conversation.

Here are some of the fun and interesting bloggers who attended:

Chad Rothschild - @chadrothschild - Blog:
Marisa Sharpe - @marisasharpe - Blog:
Jenny DeVaughn - @JennyDeVaughn - Blog:
Wendy Parker - @wparker - Blog:
Taryn Pisaneschi - @tarynp - Blog:

There were 20+ more who attended as well. Looking forward to the next one I am able to attend. As an FYI - next Meetup is scheduled for Oct. 7.