tag:blogger.com,1999:blog-37619731351714482482024-03-05T16:12:06.317-05:00Exploring The Social Media EcosystemMy personal exploration of the Interactive Marketing and Social Media landscape and ecosystem.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.comBlogger107125tag:blogger.com,1999:blog-3761973135171448248.post-22284546999273593252011-07-05T14:01:00.003-04:002011-07-05T14:09:49.907-04:00Digital Atlanta 2011<a href="http://digitalatlanta.org/">Digital Atlanta 2011</a> planning is moving forward rapidly with panel, presentation, event and venue submission acceptances going on now until mid-July, 2011.<br /><br />If you have not had a chance, checkout the <a href="http://www.facebook.com/DigitalATL">Digital Atlanta Facebook page</a> and Twitter account <a href="http://twitter.com/DigitalATL">@DigitalATL</a>.<br /><br />We are looking forward to a great event starting with the mobile marketing and mobile application ecosystem conference <a href="http://www.facebook.com/pages/APPNATION-CONFERENCE/128471190512018">AppNation</a> and the Opening Night Celebration at the <a href="http://www.foxtheatre.org/">Fox Theatre</a> on November 7, 2011.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-42948603396118673332011-01-04T12:18:00.005-05:002011-01-04T12:27:58.223-05:00Social Media Atlanta 2010 Opening Night at the Fabulous Fox Theatre<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzPZIjFnzAntunvcJs3EaHZB5XoOo_9FzpdlZpzEesvPuRDztOcp1mNp0SajJQcx2nOdrqLPNE1NTNrsxbP2Hdok05HnO7neK6pQrG36wgki_O1EbzsGYHzRdEPg2w7SDHFDeAw5jYerM/s1600/56809_163024537070547_114273198612348_334739_650401_o.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzPZIjFnzAntunvcJs3EaHZB5XoOo_9FzpdlZpzEesvPuRDztOcp1mNp0SajJQcx2nOdrqLPNE1NTNrsxbP2Hdok05HnO7neK6pQrG36wgki_O1EbzsGYHzRdEPg2w7SDHFDeAw5jYerM/s400/56809_163024537070547_114273198612348_334739_650401_o.jpg" alt="" id="BLOGGER_PHOTO_ID_5558381528763238050" border="0" /></a>This is a wonderful and fun photo from <a href="http://socialmediaatlanta.org/">Social Media Atlanta 2010</a> Opening Night (November 9, 2010) at the <a href="http://www.foxtheatre.org/">Fabulous Fox Theatre</a> in Atlanta, GA.<br /><br />I originated the Social Media Atlanta conference concept but it would have never come to be without the amazing and generous support of many volunteers.<br /><br />Four of the key individuals who made this week-long, citywide conference a success are in this photo: <a href="http://www.stephaniefrost.net/">Stephanie Frost-Rocha</a>, <a href="http://twitter.com/#%21/lizzerb">Lizz Judd</a>, <a href="http://twitter.com/#%21/cbarrettp">Caitlin Peterson</a> and <a href="http://twitter.com/#%21/cgatt777">Chelsea Gattung</a>.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com1tag:blogger.com,1999:blog-3761973135171448248.post-35166821324083095992011-01-04T11:44:00.007-05:002011-01-04T20:43:18.010-05:00Association of Telecom Professionals 2010 Atlanta Telecom Professional Of The Year Award<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTJsVI8qAFvk85UNmCX2wuDRLBGW8-Z1laumZj2Ejy6MTwRtHy-iDiRnAx4AGRb3szFeqn4M2iJnDAHuhyphenhyphenzM-oF-43hosTcd94Na9LvNqmHZ5Nni3IQhUz6DD1mRGp7GUxttMBWDFfneQ/s400/ATP+Logo.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 133px; height: 55px;" alt="" id="BLOGGER_PHOTO_ID_5558373473537436914" border="0" />I am thrilled to have been nominated for the <a href="http://www.atpconnect.org/">Association of Telecom Professionals</a> <a href="http://www.atpconnect.org/news/barry-mccarthy-first-data-named-2010-atlanta-telecom-professional-year">2010 Atlanta Telecom Professional of the Year Award</a>. I am still humbled and excited to have won the <a href="http://www.atpconnect.org/news/barry-mccarthy-first-data-named-2010-atlanta-telecom-professional-year">2010 ATP Enterprise Innovation Award</a> onNovember 9, 2010.<br /><br />I want to send a big thank you and my sincere appreciation to the ATP nominating and selection committees for honoring me with this prestigious award.<br /><br /><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS_oyeOgP6ouQqnQ8FDJnCT-m1BbdwDas-p9ynClpx6_AV9hNLC2zpjBHKYiiSuy55cXW8iYd2VbRiRQzPN6vUH64gwvu7h9p2De9V9dKdBCGO3L4cklzvapWeI_-huFlIaZY1F3XMqx0/s400/DSC06508.JPG" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 300px; height: 400px;" alt="" id="BLOGGER_PHOTO_ID_5558387365182016194" border="0" />Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-6851114123637506052010-08-25T11:53:00.004-04:002010-08-25T12:00:42.886-04:00Seth Priebatsch: The game layer on top of the world<!--copy and paste-->This is an insightful <a href="http://www.ted.com">TEDx</a> video on using game mechanics. <a href="http://twitter.com/sethpriebatsch">Seth Priebatsch</a>, <a href="http://www.scvngr.com/">SCVNGR</a>, discusses the range of uses from marketing of products and services to helping patients take their medicine on time to improving society. Take 12 minutes and listen to his perspective on this topic.<br /><br /><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="wmode" value="transparent"><param name="bgColor" value="#ffffff"> <param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/SethPriebatsch_2010X-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/SethPriebatsch-2010X.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=936&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=seth_priebatsch_the_game_layer_on_top_of_the_world;year=2010;theme=what_s_next_in_tech;theme=the_creative_spark;theme=the_rise_of_collaboration;theme=ted_under_30;theme=tales_of_invention;event=TEDxBoston+2010;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;"><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgcolor="#ffffff" allowfullscreen="true" allowscriptaccess="always" flashvars="vu=http://video.ted.com/talks/dynamic/SethPriebatsch_2010X-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/SethPriebatsch-2010X.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=936&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=seth_priebatsch_the_game_layer_on_top_of_the_world;year=2010;theme=what_s_next_in_tech;theme=the_creative_spark;theme=the_rise_of_collaboration;theme=ted_under_30;theme=tales_of_invention;event=TEDxBoston+2010;" width="446" height="326"></embed></object>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com1tag:blogger.com,1999:blog-3761973135171448248.post-35831894413114849422010-08-25T10:37:00.002-04:002010-08-25T10:42:01.379-04:00Infographic: Information Explosion & Cloud StorageI love infographics that explain the magnitude of large numbers and activities. This infographic from the <a href="http://wikibon.org/blog/">Wikibon Blog</a> does a fantastic job showing the growth and magnitude of Consumer Generated Digital Content.<br /><br /><br /><a href="http://wikibon.org/blog/cloud-storage"><img src="http://wikibon.org/blog/wp-content/uploads/2010/06/cloud-storage-790.png" alt="Information Explosion & Cloud Storage" border="0" width="790" /></a><br />Via: <a href="http://wikibon.org/">Wikibon</a>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-66726797628800020412010-08-16T17:21:00.003-04:002010-08-16T17:39:48.387-04:00Social Fresh CharlotteI sincerely enjoyed meeting so many people today and last night at <a href="http://socialfresh.com/charlotte/">Social Fresh Charlotte</a>. I also want to send out a big thank you to <a href="http://twitter.com/jakrose">Jason Keith</a> for running another excellent conference. I have been privileged and lucky enough to have been invited to present at 3 Social Fresh conferences over the past 18 months (Charlotte, Nashville & Charlotte).<div><br /></div><div>The questions I received today at the end of my presentation (Managing Social Media Across Multiple Brands) were excellent. They showed that the level of insights and conversation around social media marketing are maturing rapidly.</div><div><br /></div><div>I also had the honor of moderating a panel on Social Media Customer Service. The panel members included <a href="http://twitter.com/dianap">Diana Plazas</a> from DoubleTree Hotels, <a href="http://twitter.com/bofa_help">Kevin Cole</a> from Bank of America, <a href="http://twitter.com/shawnmcpike">Shawn McPike</a> from AT&T, and <a href="http://twitter.com/SRDoherty">Sean Doherty</a> from Sprint. They all provided thoughtful and excellent insights on successfully leading and managing customer service across the Social Media channel.</div><div><br /></div><div>I also had the pleasure of meeting <a href="http://twitter.com/jillhanner">Jill Hanner</a> for the first time. She has built up an amazing video blog. Check out her twitter account and blogs when you get a chance.</div><div><br /></div><div>We also announced the next Social Fresh will be held in Atlanta on November 8, 2010 at the Newell Rubbermaid HQ. More details will be coming out over the next couple of weeks as we finalize the Social Media Atlanta 2010 conference website and agenda. Social Fresh will be the kickoff event.</div><div><br /></div><div>Overall another excellent Social Fresh conference with excellent speakers and topics that continue the conversation on the evolution of the social media ecosystem.</div>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-63722252931470912322010-06-29T14:14:00.002-04:002010-06-29T14:19:29.772-04:00Time to restart the BlogIt has been over 9 months since I last blogged and I believe it is time to start it back up. I have a lot of catch-up posts to get up here and I need to have my personal URLs point back at this Blogger blog. I really like the new Blogger themes and customization options. I have already made changes and I am much happier with the appearance.<br /><br />There has been a lot going on and I will do my best to catch up. But the biggest news is the week-long event I am planning with social media marketing and community building leaders and practitioners from around Atlanta and several Southeastern States: Social Media Atlanta.<br /><br />More to come soon.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com1tag:blogger.com,1999:blog-3761973135171448248.post-42589930522117727172009-10-27T09:52:00.004-04:002009-10-27T10:18:18.228-04:00How Digital Channels Will Change Brand Management Forever - #FCF09<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://forrester.com/"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 199px; height: 69px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUOLNcNES7fo5rw4s_pzgY4ifcml9MMwU8Hbnyx96aWmf6p4-C5V7k_iqSUoVMgvioIvXsoT4pVAOGOV99GppI83Hb4o_1M4yjsuWvLWVH25Qkxw7fw53qJVryctEJE-8qYSPSpnrrdzI/s400/Forrester+Logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5397277651556410898" border="0" /></a><span style="font-size:100%;"><span style="font-family:georgia;">I will be on a panel today at the <a href="http://www.forrester.com/events/eventdetail/0,9179,2384,00.html?sTab=overview">Forrester Consumer Forum 2009</a> in Chicago, IL October 27, 2009. The panel is titled: </span></span><a href="http://www.forrester.com/events/eventdetail/0,9179,2384,00.html?sTab=agenda">How Digital Channels Will Change Brand Management Forever: A Panel Discussion</a> for <strong>Customer Intelligence & Marketing Leadership Professionals. </strong><span style="font-size:100%;"><span style="font-family:georgia;">The panel will be moderated by <a href="http://www.forrester.com/rb/analyst/lisa_bradner">Lisa Bradner</a> (<a href="http://twitter.com/lisabradner">@lisabradner</a>) of Forrester and include:</span><br /><br /></span> <ul><li><span style="font-size:100%;"><span style="font-size:10pt;"><a href="http://twitter.com/jcuene">Jim Cuene</a>: Director of Interactive, <a href="http://www.generalmills.com/">General Mills</a></span></span></li></ul><ul><li><span style="font-size:100%;"><span style="font-size:10pt;"><span style=""><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-size:7pt;" ></span></span></span></span><span style="font-size:100%;"><span style="font-size:10pt;"><a href="http://twitter.com/davidjdeal">David Deal</a>: VP of Marketing, <a href="http://www.razorfish.com/"> Razorfish</a><o:p></o:p></span></span></li></ul> <ul><li><span style="font-size:100%;"><span style="font-size:10pt;"><span style=""></span></span></span><span style="font-size:100%;"><span style="font-size:10pt;">Colin Gillespie Global Director of Marketing, <a href="http://www.lego.com/">Lego</a><o:p></o:p></span></span></li></ul> <ul><li><span style="font-size:100%;"><span style="font-size:10pt;"><span style=""></span></span></span><span style="font-size:100%;"><span style="font-size:10pt;"><a href="http://twitter.com/davidk_TT">David Kirven</a>, Director of Brand Strategy, <a href="http://www.intuit.com/">Intuit</a><o:p></o:p></span></span></li></ul><span style=";font-family:georgia;font-size:100%;" >Here are the questions and topics we will be covering:<br /></span><ul><li>Why and how must traditional brand management change in the face of digital channels?</li><li>How are brands incorporating new channels into their marketing organizations?</li><li>How are organizations balancing global and local branding?</li><li>How does theh role of agencies change in the digital era?<br /></li></ul><span style=";font-family:georgia;font-size:100%;" >Looking forward to meeting the other panelists and having a thoughtful and insightful panel discussion on this important topic.<br /></span>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com1tag:blogger.com,1999:blog-3761973135171448248.post-8426408049512311362009-10-23T09:12:00.006-04:002009-10-23T09:55:46.716-04:00Forrester Consumer Forum 2009 and eMarketing Conference Atlanta 2009<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://forrester.com"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 199px; height: 69px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRk2_joMb_eWfH-EoYqxNuOsXYLocc0i0W8HPadTsxVa26r067rPrpzEgEAJ1BjMEayxNqKsGXEmiLUA5DdhRpzW5ZSw8W8y6MGxdY0ZDJwz3WVbsAQGblyHVSdsJhcRcyAlqNeV040Pg/s400/Forrester+Logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5395784148671345826" border="0" /></a>I will be attending the <a href="http://www.forrester.com/LeadershipBoards/MarketingPrograms">Forrester Leadership Board: Interactive Marketing Council</a> Meeting in Chicago, IL October 26 and the <a href="http://www.forrester.com/events/eventdetail?eventID=2384">Forrester Consumer Forum 2009</a> in Chicago, IL October 27-28, 2009.<br /><br />The Interactive Marketing Council is a great group of eBusiness, eCommerce and eMarketing leaders from an array of different companies. I always learn a lot from the other members when we get together for these face-to-face meetings. Forrester is constantly innovating ways to make these meetings better and more interactive. I am looking forward to seeing several friends and colleagues I have not seen in many months.<br /><br />The Forrester Consumer Forum is one of the best conferences I attend every year. The insights on the consumer landscape, social web marketing, interactive and integrated marketing are outstanding. I am looking forward to filling my brain with new ideas, data and tactics we can use to reach our Newell Rubbermaid consumers.<br /><br />The theme for this years conference is "The Three Dimensional Consumer: Creating Breakthrough Multichannel Relationships." This fits in well with my thoughts and theories around the social web ecosystem and integrated marketing. <br /><br />The hashtag for the Forrester Consumer Forum 2009 is <a href="http://search.twitter.com/search?q=%23FCF09">#FCF09</a> and they have a very cool iPhone app that you can download from iTunes or get <a href="http://appshopper.com/business/forresters-consumer-forum-2009-conference-connection">here</a> developed by <a href="http://www.thoughtworks.com/">ThoughtWorks</a>. The Twitter id is <a href="http://twitter.com/Forrester">@Forrester</a>.<br /><br />Here is a summary of what to expect at the forum:<br /><br /><span style="font-style: italic;">"The Web has come a long way — but not far enough. Many transactional and even brand Web sites began as outgrowths of the catalog or phone channels. As a result, most online experiences are one-dimensional and treat all customers the same, and most sites support buying experiences but fail to engage customers before and after they make a purchase or brand decision. Executives seeking to create profitable relationships must evolve online channel efforts to support three-dimensional consumers. In short, it's time for the Web to grow up and serve as the center of the relationship that companies have with their customers.</span> <p style="font-style: italic;">Three-dimensional consumers have needs, interests, and questions. To please these demanding customers, earn their repeat business, and have them recommend you to their networks — offline and online — you'll need to effectively engage them as they plan their purchase or brand decisions, help them find the most relevant value as they're buying, and support them during and between their purchases and interactions — all across multiple channels. At this Event, leading Forrester analysts will present research on how evolving consumer online behavior demands that firms step up efforts to engage them, and executives will share their companies' best practices for creating breakthrough multichannel relationships."</p>I will also be the <a href="http://www.emarketingassociation.com/2009/Atlanta/agenda2.html">Day 2</a>, October 29, 2009 Keynote Speaker at <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.emarketingassociation.com/2009/Atlanta/index.html"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 198px; height: 126px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglkMMAUYm9newn2kmmM64IknmhB0MhGPm1er9QqtfZhW_kGKN4gdyrMcqfghOLu03zcKs4hgYBeSdpvaktsxZEaQsW8N9RQZbdgxHLK4qjFlhR3BGrfisUUl-LXM5_Xy5Oi4u6GpCJlTE/s400/EM9+Atlanta.jpg" alt="" id="BLOGGER_PHOTO_ID_5395784264310681634" border="0" /></a><a href="http://www.emarketingassociation.com/2009/Atlanta/index.html">eM9 eMarketing Conference Atlanta 2009</a>. I will be discussing <a href="http://newellrubbermaid.com">Newell Rubbermaid's</a> eBusiness, eMarketing and Social Web Marketing strategies and tactics.<br /><br />I am very excited and honored to have been asked to deliver a presentation at this conference again. I last presented at eM7 in 2007.<br /><br />The hashtag for eM9 eMarketing Conference Atlanta 2009 is <a href="http://search.twitter.com/search?q=%23eMAtlanta">#eMAtlanta</a> and the Twitter id for the event is <a href="http://twitter.com/eMATLANTA">@eMAtlanta</a>. Looking forward to seeing everyone at this conference.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-34134493315071629072009-10-06T10:17:00.003-04:002009-10-06T10:23:07.874-04:00Twitter Helps Dilbert Goof Off At WorkI was reading my daily <a href="http://mashable.com/">Mashable</a> newsletter today and the 2nd to last item caught my eye: <a href="http://mashable.com/2009/10/05/twitter-dilbert/">Twitter Helps Dilbert Goof Off At Work</a>. Anytime <a href="http://dilbert.com">Dilbert</a> focuses on the social web ecosystem phenomena it is always a joy. The below Dilbert comic is an especially funny take on Twitter. Enjoy.<br /><br /><a href="http://dilbert.com/strips/comic/2009-10-04/" title="Dilbert.com"><img src="http://dilbert.com/dyn/str_strip/000000000/00000000/0000000/000000/60000/9000/200/69231/69231.strip.sunday.gif" alt="Dilbert.com" border="0" /></a>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-41700223021265970132009-09-28T15:39:00.005-04:002009-09-28T15:52:57.920-04:0010 Fortune 500 Companies Doing Social Media Right<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.zdnet.com/"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 125px; height: 80px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx2_GNqBuv79iYvscf6Oj0KccvX7G6GhcpavYBNQf57QohX130vRTMlCzMMEDSJXtCFri_Ys4bBPndNQ_tJhA1T9ZoQ3VIxUm7BVbO2IAiKjpvCJUsdc4C4YsUHj_lRnbYvenGeB5-grg/s400/zdnet+logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5386605717595320834" border="0" /></a><a href="http://mediaphyter.wordpress.com/">Jennifer Leggio</a> wrote a very nice blog post on <a href="http://www.zdnet.com/">ZDNet</a> titled: <a href="http://blogs.zdnet.com/feeds/?p=1761&page=2">10 Fortune 500 Companies Doing Social Media Right</a>. I am honored she chose to include my company <a href="http://newellrubbermaid.com">Newell Rubbermaid</a> and a quote from me in that list. Some excellent companies are included on the list: Intel, Cisco, EMC and Fedex to name a few.<br /><br />Jennifer Leggio, also known as <a href="http://twitter.com/MediaPhyter">Mediaphyter</a>, is a co-host with <a href="http://twitter.com/Aaronstrout">Aaron Strout</a> on BlogTalkRadio <a href="http://www.blogtalkradio.com/QuicknDirty">Quick-n-Dirty Podcast</a>.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com2tag:blogger.com,1999:blog-3761973135171448248.post-9227617206512006242009-09-25T11:40:00.021-04:002009-09-29T22:43:44.107-04:00New Media Atlanta 2009 - #NMATL<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://newmediaatlanta.com/"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 280px; height: 66px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKBe31nDbTT2DviIuzjfNw89u0Pc03eCvwjpHQF-ZJtQANRsirmxnWIl2PnXAHJX0azzpzpyKRB37dXpwBZHuBp2UERuioyj758isvc6MvFOiZcT1oYwct6BIkHcN62uKAR5p_yn-s23Y/s400/New+Media+Atlanta+Logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5385430692838021570" border="0" /></a>I am attending and will be on a panel at the first ever <a href="http://newmediaatlanta.com/">New Media Atlanta</a> conference at the <a href="http://www.gtri.gatech.edu/atlanta/conference-center">Georgia Tech Research Institute Conference Center</a> in Atlanta, GA.<br /><br />The keynote speaker is <a href="http://twitter.com/chrisBROGAN">Chris Brogan</a> (his blog: <a href="http://www.chrisbrogan.com/">chrisbrogan.com</a>) and I had the opportunity to spend a few minutes with him. He also autographed his new book for attendees: <a href="http://www.trustagent.com/">Trust Agents - Using the Web to Build Influence, Improve Reputation, and Earn Trust</a>.<br /><br />Here are pictures of Chris Brogan, with <a href="http://www.sharpie.com/enUS/Product/Sharpie_Stainless_Steel_Permanent_Marker.html">Stainless Steel Sharpie</a> in hand, and I taken by <a href="http://twitter.com/jennydevaughn">Jenny DeVaughn</a> and <a href="http://twitter.com/closetohome">Jennifer Carter</a>:<br /><br /><a href="http://twitpic.com/j2fc1" title="Share photos on twitter with Twitpic"><img src="http://twitpic.com/show/thumb/j2fc1.jpg" alt="Share photos on twitter with Twitpic" height="150" width="150" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoZ8EqF8HC1WZzffQAX-MyDTUBST4KSke6Cj2bXnkMI1FnSH2oh4OSUayTAvP7v6D_yw3WZayon3b5VMqcs3F5XRDxKcng6v3Z2fyZIQI9tkqy5gpdHaCGh7pjTffuVKZf6u7I9nFs4L8/s1600-h/Chris+Brogan+and+Bert+DuMars+New+Media+Atlanta+Sept+2009.jpg"><img style="cursor: pointer; width: 400px; height: 316px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoZ8EqF8HC1WZzffQAX-MyDTUBST4KSke6Cj2bXnkMI1FnSH2oh4OSUayTAvP7v6D_yw3WZayon3b5VMqcs3F5XRDxKcng6v3Z2fyZIQI9tkqy5gpdHaCGh7pjTffuVKZf6u7I9nFs4L8/s400/Chris+Brogan+and+Bert+DuMars+New+Media+Atlanta+Sept+2009.jpg" alt="" id="BLOGGER_PHOTO_ID_5386303257171367794" border="0" /></a><br /><br />My panel was titled: <a href="http://newmediaatlanta.com/schedule">Are You Ready For Social Media?: Preparing Your Teams to Listen, Engage, Measure & Adapt</a><span style="font-weight: bold;"><br /><br /></span> <a href="http://twitter.com/bwdumars">Bert DuMars</a>, <a href="http://twitter.com/pfasano">Peter Fasano</a>, <a href="http://twitter.com/tntweknowdrama">Seth Miller</a> (and <a href="http://twitter.com/tbsveryfunny">TBSVeryFunny</a>, <a href="http://twitter.com/mostlymuppet">MostlyMuppet</a>) with <a href="http://twitter.com/ResPres">Jeff Turner</a> moderating: <p>Managing an effective social networking campaign is both an art and a science. This panel will give you insight into the tools and techniques used by several large companies in their efforts to engage their customers using Social Media.</p><p>Also, I came in 5th during the special <a href="http://www.definition6.com/defining-insights/twitteringo/leaderboard.aspx">Chris Brogan/New Media Atlanta TwitterINGO</a> game. I will be hosting <a href="http://www.definition6.com/defining-insights/twitteringo.aspx">TwitterINGO</a> on September 29, 2009. Hope you can play, should be a challenging set of words.<br /></p><p>So many great Atlanta friends in attendance it is difficult to list them all. But you can follow everyone's tweets at <a href="http://search.twitter.com/search?q=%23nmatl">#NMATL</a>.</p><p style="font-weight: bold;">September 26, 2009 Update:</p><p><a href="http://twitter.com/stacywms">Stacy Williams</a> wrote a thoughtful post on the Backnoise channel at New Media Atlanta. Well worth the investment of your time to read the post and the comments. <a href="http://www.tagcommunity.org/blogs/unexpected-learnings-backnoise-can-be-toxic.html?blogger=stacywms" rel="bookmark" title="Permanent Link to Unexpected Learnings: BackNoise Can Be Toxic">Unexpected Learnings: BackNoise Can Be Toxic</a></p><p style="font-family: arial; font-weight: bold;">September 27, 2009 Update:</p><p style="font-family: arial;">Another excellent blog post on New Media Atlanta - <a href="http://www.thinkglink.com/blog/2009/09/25/new-media-atlanta-and-chris-brogan">Blog: New Media Atlanta and Chris Brogan</a> by <a href="http://twitter.com/Glink">Ilyce Glink</a> </p><p style="font-family: arial;">And another: <a href="http://socialprecision.com/blog/2009/9/25/new-media-atlanta-social-media-rockstars.html">New Media Atlanta - Social Media Rockstars</a> by <a href="http://socialprecision.com/meet-jenny/">Jenny DeVaughn<br /></a></p><p style="font-family: arial; font-weight: bold;">September 28, 2009 Update:</p><p style="font-family: arial;">More blog posts that are excellent reads on New Media Atlanta and the backchannel noise on <a href="http://backnoise.com/">BackNoise</a>:</p><p style="font-family: arial;"><a href="http://jasonkeath.com/backchannel-boundaries/">Do Backchannels Know No Boundaries</a> by <a href="http://twitter.com/jakrose">Jason Keith</a></p><p style="font-family: arial;"><a href="http://newmediaatlanta.com/updates/who-can-be-brogan">Who Can Be Brogan</a> by <a href="http://twitter.com/MattFagioli">Matt Fagioli</a></p><p style="font-family: arial;"><a href="http://www.radiantveracity.com/2009/09/he-said-she-said-volume-5-social-media-events/">He Said, She Said Volume 5</a> (and <a href="http://intrepid-llc.com/2009/09/27/he-said-she-said-vol-5-social-media-events/">here</a>) by <a href="http://twitter.com/toddschnick">Todd Schnick</a> & <a href="http://twitter.com/stephaniealloyd">Stephanie Lloyd</a></p><p style="font-family: arial;"><a href="http://www.thesocialmediahandyman.com/blog/2009/09/snarkiness-anonymity-and-backchannel-conversations-at-professional--conferences.html">Snarkiness, anonymity, and backchannel conversations at professional conferences</a> by <a href="http://twitter.com/pchaney">Paul Chaney</a></p><p style="font-family: arial; font-weight: bold;">September 29, 2009 Update:</p><p style="font-family: arial;"><a href="http://www.chrisbrogan.com/what-i-told-them-at-new-media-atlanta/">What I told them at New Media Atlanta</a> by <a href="http://twitter.com/chrisbrogan">Chris Brogan</a> (includes some comments and video of presentation) - Interesting, Insightful and Fun</p><p style="font-family: arial;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl5ek6_JivFa-nGS6HBbMm3tOngTo4Nw4sbLKDN4zd2C623A3sUvUwZ2fbyfz_3SCKmiJmc_32BAm1oWI1ngULf8Q_xscviUhMphEgiNe1inllxfk2Qn9wextu3s4ieqVPDe1G3kFc5Lw/s1600-h/3964969244_9f761e450e_b.jpg"><img style="cursor: pointer; width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl5ek6_JivFa-nGS6HBbMm3tOngTo4Nw4sbLKDN4zd2C623A3sUvUwZ2fbyfz_3SCKmiJmc_32BAm1oWI1ngULf8Q_xscviUhMphEgiNe1inllxfk2Qn9wextu3s4ieqVPDe1G3kFc5Lw/s400/3964969244_9f761e450e_b.jpg" alt="" id="BLOGGER_PHOTO_ID_5387082410798942146" border="0" /></a></p><p style="font-family: arial;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhday-A_YqyWAjqyudMiS3AA3qls-jraRSj2bfnxzXCeUqzA9NcuE2Z9ffJJZvmzfUT6AVhxRRe9SJvh_Zwy-AtNoSxChdeePLtlO-d__gmbRNsri6gwkqWzBAxLvPGh6-_kTb-q39LMmY/s1600-h/3960177007_13fc82249c_b.jpg"><img style="cursor: pointer; width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhday-A_YqyWAjqyudMiS3AA3qls-jraRSj2bfnxzXCeUqzA9NcuE2Z9ffJJZvmzfUT6AVhxRRe9SJvh_Zwy-AtNoSxChdeePLtlO-d__gmbRNsri6gwkqWzBAxLvPGh6-_kTb-q39LMmY/s400/3960177007_13fc82249c_b.jpg" alt="" id="BLOGGER_PHOTO_ID_5387085350698846690" border="0" /></a></p>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com3tag:blogger.com,1999:blog-3761973135171448248.post-78297333525396377002009-09-24T12:37:00.005-04:002009-09-24T13:06:34.192-04:00iab MIXX New York Presentation<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.mixx-expo.com/"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 136px; height: 81px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM0TytMcJw2VzR9agohBsWc__97erPl2CzbeP3zxTkpaBH6S_VmFzR1avpzFI4-j6jbUQm7weXL7DUYUHEOICM1xD-WCvwDhZWAKxKguDWY53PibQ83mHOpp2Xcji77gvEiSXlyekxEqA/s400/iab+mixx+logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5385078351014229554" border="0" /></a>I presented with <a href="http://foreseeresults.com">ForeSee Results</a> at the <a href="http://www.mixx-expo.com/">iab MIX Conference & Expo</a> in New York City on September 22, 2009. Our presentation was titled: <a href="http://www.mixx-expo.com/agenda">Beyond Click-throughs and Tweets - Qualitative Measurement of Site Visitor Segments</a>.<br /><br />Here is a summary of the presentation:<br /><br /><div style="float: left; width: 400px; padding-right: 30px;"><strong></strong><em></em><strong>Beyond Clickthroughs and Tweets: Qualitative Measurement of Site Visitor Segments</strong><br /><p> Successful interactive and social media campaigns drive traffic to your web site, but how well does your web site succeed at bringing vistors closer to your brand and making them loyal customers? Applying a scientific analytics approach to online customer satisfaction measurement provides a qualitative view of the customer experience. This approach enables brands to quantify the intangible value of the site experience and project future behavior that will drive financial success. In the process, brands can gain key insights about visitor segments that help them market more effectively online and offline. Learn how <a href="http://newellrubbermaid.com">Newell Rubbermaid</a> is applying this measurement approach to <a href="http://sharpie.com">Sharpie</a> and other brands and how satisfaction analytics can enhance your measurement system.<br /><br /><a href="http://twitter.com/bwdumars"><strong>Bert DuMars</strong></a>, Vice President, E-Business and Interactive Marketing, <a href="http://newellrubbermaid.com">Newell Rubbermaid</a><br /><a href="http://www.mixx-expo.com/speakers#ehead"><strong></strong></a></p><p><a href="http://twitter.com/erichead"><strong>Eric Head</strong></a>, Senior Director, Business Development, <a href="http://foreseeresults.com">ForeSee Results</a></p><p>The audience was energized and had lots of questions. It was a pleasure presenting with Eric.<br /></p> </div>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com1tag:blogger.com,1999:blog-3761973135171448248.post-19342817049252452872009-09-19T13:32:00.005-04:002009-09-19T14:05:29.468-04:00New Calphalon.com Website Launches<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://calphalon.com/"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 257px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixJ9OYSsre6UvAxxaHxp870qQS2eUNtXW_d0dpuZ-8CTg9ljCar8poH9EnKfMDNRwCg4CZNxZJSgsyTkyfTg6RRRCSJH5_mlVtm3aKu8kiPjtXXa0NFzJawdf4MXhqTseiX6eIYF30tCc/s400/Calphalon+Home+Pg.jpg" alt="" id="BLOGGER_PHOTO_ID_5383234931739408626" border="0" /></a><br /><br />We launched the new <a href="http://calphalon.com/">Calphalon.com</a> website today, September 19, 2009.<br /><br />The new design is focused on the Culinary Lifestyle and integrates consumer generated product reviews from <a href="http://bazaarvoice.com/">BazaarVoice</a> and advanced where-to-buy services from <a href="http://channelintelligence.com/">Channel Intelligence</a>.<br /><br />The site was developed by <a href="http://www.lbiatlanta.com/">LBi Atlanta</a> (<a href="http://twitter.com/lbi_atlanta">@LBi_Atlanta</a>) on a <a href="http://sharepoint.microsoft.com/">Microsoft Office SharePoint Server</a>, <a href="http://www.microsoft.com/commerceserver">Commerce Server</a>, <a href="http://www.microsoft.com/sqlserver">Microsoft SQL</a> and <a href="http://www.microsoft.com/biztalk">Biztalk server</a> platform hosted at <a href="http://www.rackspace.com/">Rackspace</a>.<br /><br /><a href="http://twitter.com/KamieME">Kamie McHenry-Eckert</a> was the lead Calphalon E-Marketing Manager and <a href="http://twitter.com/emrankhan">Imran Khan</a> was the lead Corporate E-Business Program Manager on the project.<br /><br />We are thrilled and excited to unveil this next generation website and look forward to its continued evolution.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-69083258460452249562009-09-19T08:38:00.013-04:002009-09-19T12:29:25.251-04:00UGA CONNECT 2009 Conference<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.grady.uga.edu/connect/"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 292px; height: 177px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaycGkam7ksmCbC0QM-D5zORGFbdgyTrb_YLYpQWGAYnmLe1LofYxd9f9xRdXzlJfQ7KZ8-TD2-MrvmYbtRI9ysv80tVlqAB1IntNCMQQkPQuXOc2XILIbCxmqy_knHbqKvZZYxmnT9V4/s400/logo_connect.jpg" alt="" id="BLOGGER_PHOTO_ID_5383177273530750850" border="0" /></a><span style="font-family:arial;">I attended </span><a style="font-family: arial;" href="http://uga.edu/">University of Georgia</a><span style="font-family:arial;">, </span><a style="font-family: arial;" href="http://www.grady.uga.edu/">Grady College</a><span style="font-family:arial;">, </span><a style="font-family: arial;" href="http://www.grady.uga.edu/connect/">CONNECT 2009 conference</a><span style="font-family:arial;"> today, September 19, 2009 in Athens, GA. Porter Novelli is the lead sponsor for the conference.</span><br /><br /><span style="font-family:arial;">Panelists and audience debated the value and impact of social media communications.</span><br /><br /><span style="font-family:arial;">The hashtag for the conference is </span><a style="font-family: arial;" href="http://search.twitter.com/search?q=%23connect">#connect</a><span style="font-family:arial;">. You can also find out more about the conference, speakers and discussions at the following locations:</span><br /><br /><span style="font-family:arial;">Twitter: </span><a style="font-family: arial;" href="http://twitter.com/ugaconnect">@UGAConnect</a><br /><span style="font-family:arial;">Blog: </span><a style="font-family: arial;" href="http://ugaconnect2009.wordpress.com/">ugaconnect2009</a><br /><span style="font-family:arial;">Flickr: </span><a style="font-family: arial;" href="http://www.flickr.com/groups/ugaconnect09">ugaconnect09</a><br /><span style="font-family:arial;">Delicious: </span><a style="font-family: arial;" href="http://delicious.com/ugaconnect2009">UGAConnect2009</a><br /><span style="font-family:arial;">YouTube: </span><a style="font-family: arial;" href="http://www.youtube.com/ugaconnect">UGAConnect</a><br /><br /><span style="font-family:arial;">The panels included the following:</span><br /><br /><span style="font-family:arial;">Is Social Media Transformational? – Panel Discussion</span><br /><a style="font-family: arial;" href="http://twitter.com/melanie_james">Melanie James</a><span style="font-family:arial;"> – University of Newcastle (Australia) (via Skype)</span><br /><a style="font-family: arial;" href="http://twitter.com/bernaise">Dan Greenfield</a><span style="font-family:arial;"> – Bernaise Source Media, Atlanta, GA</span><br /><a style="font-family: arial;" href="http://twitter.com/aarond22">Aaron De Lucia</a><span style="font-family:arial;"> - Porter Novelli</span><br /><br /><span style="font-family:arial;">Integrating Social Media in Non-Profits Panel</span><br /><span style="font-family:arial;">Tom Watson – Bournemouth University (United Kingdom) (via Skype)</span><br /><span style="font-family:arial;"><a href="http://twitter.com/rdwaters">Richard Waters</a> – North Carolina State University, Raleigh, NC</span><br /><span style="font-family:arial;">Sara Valkova – Emory Healthcare, Atlanta, GA </span> <p style="font-family: arial;" class="text"><strong></strong>Integrating Social Media in Business and Industry Panel<br /> <a href="http://twitter.com/jspepper">Jeremy Pepper</a> – Palisades Systems, Los Angeles, CA<br /> <a href="http://twitter.com/tobydiva">Toby Bloomberg</a> – Bloomberg Marketing/Diva Marketing, Atlanta, GA<strong></strong></p><p style="font-family: arial;" class="text"><strong></strong> Speaker: <a href="http://twitter.com/CubanaLAF">Lauren Fernandez</a>, Public Relations Blogger, Dallas, TX</p> <p style="font-family: arial;" class="text"><strong></strong>Legal Issues with Employee Blogging<br /> Perry Binder- Georgia State University, Atlanta, GA </p> <p style="font-family: arial;" class="text"><strong></strong><strong></strong>Integrating Social Media in Government Panel<br /> John Tedesco - Virginia Tech, Blacksburg, VA<br /> Lt. Connie Braesch – U.S. Coast Guard, Washington DC (via Skype) </p><span style="font-family:arial;">Speaker Bios can be found <a href="http://www.grady.uga.edu/connect/bios.php">here</a> and <a href="http://ugaconnect2009.wordpress.com/speaker-bios/">here</a>.<br /><br />The nice thing about this conference is that it is small enough for the audience to actively engage and debate the presenters. Nothing is taken for granted and controversial perspectives on the theme are not held back</span>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com3tag:blogger.com,1999:blog-3761973135171448248.post-57707469304117956272009-09-17T10:39:00.007-04:002009-09-17T11:13:42.808-04:00New Rubbermaid.com Launches<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.rubbermaid.com/"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 398px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEittJJIPUKot1YZx7RHdY6Zf7gsNmuPyMbAdpQ6IMRM5f7Iy1zFuCRZlh8DGdEQq_jN5uup9l1N5Oj0_9ywd4zNGC0T7gUDVT8tzEdAyUkGVHASp8OtMlJ-qTK8q9gJL1AMIbuIOC8H55E/s400/rubbermaid+com.jpg" alt="" id="BLOGGER_PHOTO_ID_5382446478273901970" border="0" /></a><br />We launched the new <a href="http://www.rubbermaid.com/">Rubbermaid.com</a> website last night, September 16, 2009.<br /><br />The new design is focused on home organization solutions and integrates consumer generated product reviews from <a href="http://bazaarvoice.com/">BazaarVoice</a>, advanced where-to-buy services from <a href="http://channelintelligence.com/">Channel Intelligence</a>, and affiliate marketing services from <a href="http://cj.com/">Commission Junction</a> (<a href="http://twitter.com/cjnetwork">@CJnetwork</a>).<br /><br />The site was developed by <a href="http://www.lbiatlanta.com/">LBi Atlanta</a> (<a href="http://twitter.com/lbi_atlanta">@LBi_Atlanta</a>) on a <a href="http://sharepoint.microsoft.com/">Microsoft Office SharePoint Server</a>, <a href="http://www.microsoft.com/commerceserver">Commerce Server</a>, <a href="http://www.microsoft.com/sqlserver">Microsoft SQL</a> and <a href="http://www.microsoft.com/biztalk">Biztalk server</a> platform hosted at <a href="http://www.rackspace.com/">Rackspace</a>.<br /><br /><a href="http://twitter.com/jimdeitzel">Jim Deitzel</a> was the lead E-Marketing Manager and <a href="http://twitter.com/emrankhan">Imran Khan</a> was the lead E-Business Program Manager on the project.<br /><br />We are thrilled and excited to unveil this next generation website and look forward to its continued evolution.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-20369363806517062282009-09-16T19:58:00.004-04:002009-09-16T20:23:19.975-04:00From Zero to Community: Practical Advice for Growing and Nurturing an Online Community<a href="http://www.powered.com/"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 165px; FLOAT: left; HEIGHT: 72px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5382219660490673474" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqfZ9a-Nm5HeKO5qV4efb8_oUpTUU4P9nwNzZoRoHbcdBSUZ2Selyyne-By6Ya3qTYxKpqRM54CVWIWypAxucz4D4LBTY4rgq1wTTNsW-_-et1V0Mx_YcYaZ0fpVvUQ00KbZ2X8xORgec/s400/powered_logo.gif" /></a> I will be on a webcast tomorrow, September 17, 2009 at 3PM Eastern with <a href="http://twitter.com/aaronstrout">Aaron Strout</a>, CMO at <a href="http://powered.com/">Powered</a>, and <a href="http://twitter.com/rhappe">Rachel Happe</a>, Principal and Founder, <a href="http://community-roundtable.com/">The Community Roundtable</a> (<a href="http://twitter.com/TheCR">@theCR</a>). We will be presenting: <a href="http://www.powered.com/webinars/viewWebinar/p/courseId/6000/From_Zero_to_Communi.htm?courseSessionId=3500">From Zero To Community: Practical Advice for Growing and Nurturing an Online Community</a>.<br /><br />Rachel will be presenting her <a href="http://community-roundtable.com/2009/05/eight-competencies-to-socializing-your-organization/">Community Maturity Model</a> and community management best practices. I will be discussing our <a href="http://sharpie.com/">Sharpie</a> - <a href="http://sharpieuncapped.com/">Uncap Your Creativity</a>, <a href="http://gracobaby.com/">Graco Baby</a> - <a href="http://blog.gracobaby.com/">From The Heart</a> and <a href="http://rubbermaid.com/">Rubbermaid</a> - <a href="http://blog.rubbermaid.com/">Adventures in Organizaton</a> communities and social networking efforts.<br /><br />Hope you can attend.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-58287705421074255322009-09-15T14:51:00.004-04:002009-09-15T15:10:03.393-04:00New Marketing Ecosystem And Three Spheres of Web StrategyI like the poster that <a href="http://www.mullen.com/">Mullen</a> marketing agency developed depicting <a href="http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/">The New Marketing Ecosystem</a> (see below). This is a comprehensive view of all the touchpoints and complexities of connecting with today's consumer. I have this poster hanging in my office.<br /><br /><a href="http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/"><img style="WIDTH: 400px; HEIGHT: 252px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5381769416769479378" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY2Ss8afSU1uCqs62SgfXd0JEimuRbtv5nOpM7jmIFCbeuWZzpLzNSaAgINCCI7faIkDxl0b-SCpRKwpyxyNtiMklVY2Bi6mNy2fPVJJ5ZdpdvR3gkLZaqQG-X-TgAygtvedtE8GyBn7A/s400/Mullen+Marketing+Ecosystem.JPG" /></a><br />I also like the perspective <a href="http://www.web-strategist.com/blog/">Jeremiah Owyang</a> (<a href="http://twitter.com/jowyang">@jowyang</a>) provides on Web Strategy with his diagram below - <a href="http://www.web-strategist.com/blog/2009/09/14/the-three-spheres-of-web-strategy-updated-for-2009/">The Three Spheres of Web Strategy - Updated for 2009</a>. It is a simple view that provides needed clarity on this very complex subject. I keep a copy of this with me wherever I go.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjuLef3a3P9TceZC_3Oe1FZ4xTXdwFYX8mHwT7tlsMng76WYoqZVhyphenhyphen-MydcXJnraHDE-J1ZKsqQxuYXvjYQw3QJeZB8FP-MDcGD8THTi6CnXJQGLJBle1dIvoRJQWX1jx_MvZsp9ImuCE/s1600-h/2+Spheres+of+Web+Strategy.gif"><img style="WIDTH: 400px; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5381769194805849154" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjuLef3a3P9TceZC_3Oe1FZ4xTXdwFYX8mHwT7tlsMng76WYoqZVhyphenhyphen-MydcXJnraHDE-J1ZKsqQxuYXvjYQw3QJeZB8FP-MDcGD8THTi6CnXJQGLJBle1dIvoRJQWX1jx_MvZsp9ImuCE/s400/2+Spheres+of+Web+Strategy.gif" /></a><br /><div> </div>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com1tag:blogger.com,1999:blog-3761973135171448248.post-14568073822477925822009-09-09T09:18:00.004-04:002009-09-09T09:32:16.307-04:00The Hierarchy of Digital Distractions<a href="http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-distractions/"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 377px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5379457285265763378" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBy6LhMlFxjSScvLrBIjUpPXnkSOp-y8SfZZMPYtO-ksRkYXTpRN65jXID7xjcQU6d40z9wuC95BS8YIkbQGdJ9EfLf-2FbmPNLkxG7IyCU7u7uxbr_SMudT3lxtk03Mu6yudWV2Ae8Fc/s400/hierarchy_distractions_960.gif" /></a> <div>The above graphic provides a very interesting perspective on distractions caused by digital devices. The pyramid was developed by <a href="http://twitter.com/infobeautiful">Chris McCandless</a>, <a href="http://informationisbeautiful.net/">http://informationisbeautiful.net</a>. Here is his blog post: <a href="http://www.informationisbeautiful.net/2009/the-hierarchy-of-digital-distractions/">The Hierarchy of Digital Distractions </a>and a <a href="http://www.informationisbeautiful.net/2009/the-hierarchy-of-digital-distractions/">Mashable article</a> on the graphic. Chris definitely develops some interesting and cool graphical representations. Check them all out on his blog and at <a href="http://www.flickr.com/photos/25541021@N00/">Flickr</a>.</div>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com1tag:blogger.com,1999:blog-3761973135171448248.post-29162484194270026792009-09-08T13:06:00.007-04:002009-09-08T16:45:41.567-04:00The HUB Magazine - Being Social<p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF-CGTR4aWhlu_33l1eKCUj_p_qWY5bTvX1aQQPETHZMpt6smbg4QHBupKjjVfKjrtW0jm1820dX7rRLcfBFKY_iWEO2x6RrCj4teWjEChEsZEBiMlpKe0LVc9mimk2jgX5CprJkI6BtE/s1600-h/The+Hub+Magazine.jpg"></a>I was interviewed by <a href="http://twitter.com/timmanners">Tim Manners</a> of <a href="http://www.hubmagazine.com/">The HUB Magazine</a> on Social Media and Social Networking topics a few weeks back. The article: "<a href="http://www.hubmagazine.com/content/being-social-0">Being Social</a>," just came out today. The article also includes quotes and comments from:</p><ul><li><a href="http://twitter.com/boughb">Bonin Bough</a> of <a href="http://www.pepsico.com/">Pepsico</a></li><li><a href="http://twitter.com/richardAtDell">Richard Binhammer</a> of <a href="http://dell.com/">Dell</a></li><li><a href="http://twitter.com/katadhin">John Andrews</a> of <a href="http://www.collectivebias.com/">Collective Bias</a></li><li><a href="http://twitter.com/macknuttie">Aaron Magness</a> of <a href="http://www.zappos.com/">Zappos</a></li></ul><p>I am honored to have been interviewed with these other very strong players in the social media and social web ecosystem.</p><p>In addition to this article coming out today, <a href="http://newellrubbermaid.com/">Newell Rubbermaid</a> was also featured in a <a href="http://wsj.com/">Wall Street Journal</a> article discussing our Twitter recruiting efforts. "<a href="http://online.wsj.com/article/SB10001424052970204584404574393102737256542.html?mod=crnews">A New Job Is Just A Tweet Away</a>" discusses how we use Twitter to find untapped talent. The Newell Rubbermaid Twitter recruiting id is <a href="http://twitter.com/CoolJobsAtNWL">@CoolJobsatNWL</a>.</p>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-42023612337063247352009-09-04T13:12:00.010-04:002009-09-07T21:55:21.170-04:00My Little Panda Poken Needs A Friend<a href="http://www.pokenplace.com/shop/"><img style="margin: 0px 10px 10px 0px; width: 237px; float: left; height: 171px;" id="BLOGGER_PHOTO_ID_5377663512188445906" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz36z30NJGVzqBlImA2CKT4nhYiTOnXdQXkz1d0ebW5IjTxRcetSz5ZzvQoTTN8MOhbXDqzEzpc5uAmOtbRgTOqpQ3Ti5tKpFrSEKXeAH54KFcF1ecfQt9EhBL9o0zqDAaVpCmXJAK2xY/s400/Panda+Poken.jpg" border="0" /></a>I bought my little <a href="http://www.doyoupoken.com/">Poken</a> (to the left) a few weeks ago and have yet to make friends with someone in the Atlanta area that has one as well. So, my <a href="http://pokenzoo.com/poken-store/poken-panda">Panda Poken</a> needs a friend.<br /><br />Pokens swap a virtual business card by doing a High-4 (see the four-fingered hand in the picture at left). Touch two Pokens together and they will send each other the virtual business card. You can then connect them to your PC or Mac and upload the collected cards to your Poken card database. Pretty simple and fun.<br /><br />I wonder how Pokens will do as Apps like <a href="http://www.bumptechnologies.com/">Bump</a> proliferate on Apple iPhones -- another way to swap virtual business cards. I have used Bump and it is ok, but the connections were a little touchy.<br /><br />So, I am looking for a Tweetup, Meetup or Poken Party in the Atlanta area. Please leave a comment if you know of an upcoming event.<br /><br />Here are some more articles on the Poken (<a href="http://twitter.com/poken">@poken</a>):<br /><br /><a href="http://blogs.forrester.com/groundswell/2009/07/what-we-can-learn-from-poken.html">What We Can Learn From Poken</a> - <a href="http://www.forrester.com/Groundswell/authors.html">Josh Bernoff</a>, <a href="http://twitter.com/jbernoff">@jbernoff</a>, <a href="http://www.forrester.com/">Forrester Research</a>, <a href="http://bernoff.com/">Groundswell Blog</a><br /><br /><a href="http://en.wikipedia.org/wiki/Poken">Wikipedia Poken</a><br /><br /><a href="http://www.crunchgear.com/2009/03/15/poken-tiny-rfid-thingies-that-share-all-your-personal-data-with-others/">Poken: Tiny RFID Thingies That Share All Your Personal Data With Others</a><span style="font-weight: bold;"><br /><br /></span><a href="http://www.sfgate.com/cgi-bin/blogs/abraham/detail?blogid=95&entry_id=46169"><span>Vlogger Sarah Austin's "Back in SF" Poken Party</span></a><span style="font-weight: bold;"> - </span><span>San Francisco Chronicle</span><span style="font-weight: bold;"><br /><br /></span><span>And you can join Poken network groups on <a href="http://www.facebook.com/Poken">Facebook</a> and <a href="http://doyoupoken.ning.com/">Ning</a>.</span><span style="font-weight: bold;"><br /><br /></span><span>And here are a couple of videos that provide more detail on Poken:<br /><br />Poken: The Movie</span><span style="font-weight: bold;"><br /><br /><object height="295" width="480"><param name="movie" value="http://www.youtube.com/v/O-RElDpDIXw&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/O-RElDpDIXw&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="295" width="480"></embed></object><br /><br /></span><span>Wall Street Journal Video on Pokens</span><span style="font-weight: bold;"><br /><br /><object id="wsj_fp" height="363" width="512"><param name="movie" value="http://s.wsj.net/media/swf/main.swf"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><param name="FlashVars" value="videoGUID={845C6CCA-4F19-4B29-8463-BD7DC7166F14}&playerid=1000&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false"><br /><embed src="http://s.wsj.net/media/swf/main.swf" bgcolor="#FFFFFF" flashvars="videoGUID={845C6CCA-4F19-4B29-8463-BD7DC7166F14}&playerid=1000&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="flashPlayer" seamlesstabbing="false" type="application/x-shockwave-flash" swliveconnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" height="363" width="512"></embed></object></span>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com2tag:blogger.com,1999:blog-3761973135171448248.post-57117618339652672922009-09-03T18:19:00.013-04:002009-09-04T11:58:12.385-04:00Ignite Atlanta<a href="http://ignite.oreilly.com/atlanta/"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 111px; FLOAT: left; HEIGHT: 89px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5377369778201228978" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiseZ7MfhB037eUgSAOPLsjZmR08Jr7KsCW7j3n7ThyDJveE5racRusIJvQqKOw2t2LtBtkA1kXFsPrQKpT-W0u4uIvS5J_tsVNyQ_jZw3Jo0H0iw6KAmBVRIgPHKByc-coTint9unQEWc/s400/ignite-atlanta.gif" /></a><br /><a href="http://www.meetup.com/igniteatl/">Ignite Atlanta </a>is 18 presentations, 20 slides per presentation, 20 seconds per slide. Very similar to <a href="http://www.pecha-kucha.org/">Pecha Kucha</a>. Hashtag on Twitter is <a href="http://search.twitter.com/search?q=igniteatl">#IgniteATL</a> and Twitter id is <a href="http://twitter.com/igniteatl">@IgniteATL</a>.<br /><br />All information is here: <a href="http://ignite-atlanta.com/">http://ignite-atlanta.com/</a><br /><br />Backchannel conversation is here: <a href="http://backnoise.com/?IgniteATL">http://backnoise.com/?IgniteATL</a><br /><br />Presentations:<br />#1 - 9 Really Dumb Mistakes People Make in Business - <a href="http://twitter.com/davideckoff">@davideckoff</a><br />#2 - No Adult Left Behind - <a href="http://twitter.com/HeathWilkes">@HeathWilkes</a><br />#3 - Common Sense - <a href="http://twitter.com/corvida">@Corvida</a><br />#4 - Sustainable Overclocking - <a href="http://twitter.com/Gomeler">@gomeler</a><br />#5 - <a href="http://www.slideshare.net/Juliesquires/ignite-atlanta-beauty-for-change-the-art-and-vision-of-james-hubbell-by-julie-squires">Beauty For Change</a> - <a href="http://twitter.com/Juliesquires">@juliesquires</a><br />#6 - Welcome To Atlanta - <a href="http://twitter.com/AmericanMaglev">@AmericanMaglev</a><br />#7 - Science and the Importance of Chit-Chat -<br />#8 - Why Can't Our Space Program Be Like The iPod - There is a lot of Space to Explore<br />#9 - Secrets of Sand Skink (Sand Fish) Swimming in Sand<br />#10 - The Meaning of Life - Random Slides, Random Speaker (Birthday Gag)<br />#11 - The Hydrogen Myth - <a href="http://twitter.com/stephenfleming">Stephen Fleming</a>, Vice Provost Georgia Tech<br />#12 - A Case Of The Mondays - <a href="http://twitter.com/MondayNight">@MondayNight</a> - Craft Brewing <a href="http://mondaynightbrewery.com/">http://mondaynightbrewery.com/</a><br />#13 - <a href="http://www.slideshare.net/PStamatiou/hdr-for-noobs">HDR Imaging for n00bs </a>- High Dynamic Range - <a href="http://twitter.com/Stammy">@Stammy</a><br />#14 - <a href="http://www.slideshare.net/driveafastercar/igniteatl-2009-how-to-identify-a-new-media-douchebag-and-save-yourself-from-becoming-one">How To Identify A Social Media Douchebag </a>- <a href="http://twitter.com/tessa">@tessa</a><br />#15 - Posting Economy - wtf - Ignite Denver representative<br />#16 - Mil-OSS - Military Open Source Software - <a href="http://twitter.com/simplehuman">@simplehuman</a><br />#17 - Parallel Entrepreneurism - How to have 5 startups and not work very hard - joke presentation - 4-hour Work Week Satire - <a href="http://twitter.com/pfreet">@pfreet</a><br />#18 - Deliverance - <a href="http://twitter.com/keithmcgreggor">Keith McGreggor </a>-"Singularity is a point where we can't see past it."<br /><br />Ignite Atlanta has been a very interesting and entertaining event. There probably needs to be a few more rehearsals before the day of presentations, but overall the presenters did a good job for the first event in Atlanta.<br /><br />Additional blog posts:<br /><a href="http://skybreezy.blogspot.com/2009/09/igniteatl-mini-ted-of-souteast.html">Ignite ATL - A Mini TED of the Southeast </a>- <a href="http://twitter.com/yanekm">@yanekm </a>- my perspective: "I would not go that far, but it has the opportunity to turn into something special".<br /><br /><a href="http://socialprecision.com/blog/2009/9/4/you-cant-handle-the-truth.html">You Can't Handle The Truth </a>- <a href="http://twitter.com/jennydevaughn">@JennyDeVaughn</a>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com2tag:blogger.com,1999:blog-3761973135171448248.post-17657264201382943812009-09-03T16:26:00.004-04:002009-09-03T16:53:20.003-04:00Atlanta Bloggers MeetupHad a great time last night (September 2, 2009) meeting other Atlanta bloggers. The <a href="http://blog.meetup.com/426/">Atlanta Bloggers Meetup</a> at <a href="http://www.manuelstavern.com/">Manuels Tavern </a>was a kick and I enjoyed the conversation.<br /><br />Here are some of the fun and interesting bloggers who attended:<br /><br />Chad Rothschild - <a href="http://twitter.com/chadrothschild">@chadrothschild</a> - Blog: <a href="http://chadrothschild.com/">http://chadrothschild.com/</a><br />Marisa Sharpe - <a href="http://twitter.com/marisasharpe">@marisasharpe</a> - Blog: <a href="http://marisajaffe.com/">http://marisajaffe.com/</a><br />Jenny DeVaughn - <a href="http://twitter.com/JennyDeVaughn">@JennyDeVaughn </a>- Blog: <a href="http://socialprecision.com/">http://socialprecision.com/</a><br />Wendy Parker - <a href="http://twitter.com/wparker">@wparker </a>- Blog: <a href="http://inkdrainedkvetch.wordpress.com/">http://inkdrainedkvetch.wordpress.com/</a><br />Taryn Pisaneschi - <a href="http://twitter.com/TarynP">@tarynp </a>- Blog: <a href="http://tarynp.com/">http://tarynp.com/</a><br /><br />There were 20+ more who attended as well. Looking forward to the next one I am able to attend. As an FYI - next Meetup is scheduled for Oct. 7.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-57238590072853844672009-08-31T09:23:00.004-04:002009-08-31T10:32:24.212-04:00Green Business Expo 2009<a href="http://www.greenbusinessworksexpo.net/"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 296px; FLOAT: left; HEIGHT: 115px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5376118298046312050" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh80-WCDQBiBPuCJqkngUldTRAkCmfZ8ySUg2EZJj-qkm6-M5kipmXSM9jZBuBP0HPwsnKkRH6-GxmIWvv0U9ansH9Z2JREyaJd9tExYLWt9HErbO8m-nF7LrURNXsknXA1mVdSYwm78Vs/s400/2009-08-31_Green+Business+Works.jpg" /></a>I will be on a <a href="http://www.greenbusinessworksexpo.net/">Green Business Works 2009</a> panel on September 2, 2009 in Atlanta, GA titled: When to join the Social Media Conversation and What to Say.<br /><br /><br />The panel includes:<br /><ul><li><a href="http://www.linkedin.com/in/karinpkoser">Karen Koser</a>, President and CEO of <a href="http://www.kpkco.com/">KPK and Company and KPKInteractive</a></li><br /><li><a href="http://www.linkedin.com/in/stevenpiejak">Steven Piejak</a>, Southeast Sales Manager for <a href="http://linkedin.com/">LinkedIn</a></li><br /><li><a href="http://www.mnn.com/about-us">Hope Dlugozima</a>, Vice President, Director of Community and Social Networking, <a href="http://www.mnn.com/">Mother Nature Network</a></li><br /><li><a href="http://www.linkedin.com/pub/laura-bellinger/1/752/740">Laura Bellinger</a>, Social Media Manager and Communications Consultant, Blogger at <a href="http://we.care.org/notes">CARE: I am Powerful</a></li></ul><p>Should be a fun and interesting social media panel with a how-to-get-started focus that is environmentally friendly.</p>Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com0tag:blogger.com,1999:blog-3761973135171448248.post-55552783063674526702009-08-29T20:25:00.010-04:002009-08-29T22:22:39.453-04:00SXSW 2010 Interactive Panel Proposal Update and Some Of My Favorites<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sxsw.com/interactive"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 148px; height: 253px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIzlubZnhDfH5kUrDo7U8PaiPz7lBnv_sufHooM0_Rj7NUdBr9cXoQHGLiJ6q3Jhzf4ehBfNO2ojrFlGXdAJYrxiLOe3nIUklgJmYa45pCNQPxQhETXVSyYVrX3NvzlQoEOhEBH3c5frw/s400/SXSW+Interactive.gif" alt="" id="BLOGGER_PHOTO_ID_5375547128624982562" border="0" /></a><br />First, I want to provide an update on our SXSW panel submission: <a href="http://panelpicker.sxsw.com/ideas/view/4566">Building A Team That Embraces Social Technologies</a>. We have a fantastic lineup of panelists:<br /><br /><a href="http://twitter.com/kamichat">Kami Huyse</a> - a 15-year veteran of public relations with an emphasis in social media. She has a thriving practice with primarily corporate clients. She is the principal of <a href="http://www.myprpro.com/">My PR Pro</a>. Her blog is <a href="http://overtonecomm.blogspot.com/">Communications Overtones</a>. She is also someone I always enjoy talking to about social media and interactive marketing.<br /><br /><a href="http://twitter.com/PaulLYoung">Paull Young</a> - <span class="author-bio">a social media strategist at <a href="http://converseon.com/">Converseon</a>. He writes about social media and public relations at <a href="http://youngie.prblogs.org/">Young PR</a>. I have known Paull for almost 2 years now. He and his agency (<a href="http://blog.converseon.com/">Converseon</a>) have been guiding the <a href="http://newellrubbermaid.com/">Newell Rubbermaid</a>, <a href="http://www.gracobaby.com/">Graco Baby</a> brand team on our social media marketing journey. Examples of these efforts include the <a href="http://blog.gracobaby.com/">Graco Baby blog</a> and <a href="http://www.facebook.com/Graco">Facebook fan page</a>. He is also currently assisting our <a href="http://www.facebook.com/GOODY">Goody brand</a> in analyzing the <a href="http://www.facebook.com/group.php?gid=99893980126">social web ecosystem</a> and determining the best strategy to pursue in social media marketing. Paull also wrote a fun and irreverent plea for your vote on Facebook: <a href="http://www.facebook.com/note.php?note_id=151304040883&mid=f8f1c3G24cd5c78G26a8e67Ga">Begging For Your SXSW Vote</a>. Check it out.<br /><br /><a href="http://twitter.com/jowyang">Jeremiah Owyang</a> - a social media, interactive marketer and web strategist who just left <a href="http://forrester.com/">Forrester Research</a>, after a fantastic 3 years, to become a Partner at the <a href="http://www.altimetergroup.com/">Altimeter Group</a>. His <a href="http://www.web-strategist.com/blog/">Web Strategy by Jeremiah Owyang blog</a> is very popular and a must read for social media marketers. He has been an excellent guide to me over the past couple of years and I sincerely respect his objective perspective and insights on social media marketing, web strategy and interactive marketing.<br /><br /><a href="http://twitter.com/LionelatDell">Lionel Menchaca</a> - </span>is a 15-year <a href="http://dell.com/">Dell</a> veteran and chief blogger at <a href="http://en.community.dell.com/blogs/direct2dell/">Direct2Dell</a>, Dell’s main corporate blog. Since launching the blog in July 2006, Lionel helped expand it into Chinese, Spanish, Norwegian and Japanese and continues to work to further extend Dell’s global presence. Before launching Dell’s blog, Lionel was one of the main architects behind Dell’s blog monitoring process begun in April 2006.<br /><span class="author-bio"><br />What is most amazing about this panel is that 4 of us actually were together in September, 2008 attending the <a href="http://uga.edu/">University of Georgia</a>, <a href="http://www.grady.uga.edu/">Grady College</a> <a href="http://www.grady.uga.edu/connect/">CONNECT 2008</a> conference. All 4 of us were speakers at that fantastic conference created and managed by <a href="http://twitter.com/KarenRussell">Dr. Karen Russell</a> (<a href="http://www.teachingpr.org/">Teaching PR blog</a>). If you can make it this year, <a href="http://www.grady.uga.edu/connect/">CONNECT 2009</a> is being held in Athens, GA on September 19, 2009.<br /><br />I hope you take the time to both review and vote for our panel: </span><a href="http://panelpicker.sxsw.com/ideas/view/4566">Building A Team That Embraces Social Technologies. </a><br /><br />Now, as promised, here are some more exceptional panels to review (in no particular order), consider and vote for:<br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/4326">Inherent Dangers of Real-Time Social Networking</a> by <a href="http://twitter.com/mediaphyter">Jennifer Leggio</a><br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/3780">Finding a Social Media "Expert" Who is Really an Expert</a> by <a href="http://twitter.com/kamichat">Kami Huyse</a><br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/3929">Lifestreaming: Its Impact on Blogs, Brands and Beyond</a> by <a href="http://twitter.com/LionelatDell">Lionel Menchaca</a><br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/2330">Open Leadership: The Upside of Giving Up Control</a> by <a href="http://twitter.com/CharleneLI">Charlene Li</a><br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/3855">Unleashing Employees Through Social Media</a> by <a href="http://twitter.com/LionelatDell">Lionel Menchaca</a> (Note: I am also a panelist)<br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/3758">Social Media ROI: Results That Measure Up</a> by <a href="http://twitter.com/kamichat">Kami Huyse</a><br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/3758">Anatomy of a TEDTalk</a> by <a href="http://twitter.com/thewishnow">Jason Wishnow</a><br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/3058">Taking Corporate Out Of The Corporate Blog</a> by <a href="http://quicken.intuit.com">Chelsea Marti</a><br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/2378">Results Only Work Environment (ROWE): Why it Works</a> by <a href="http://twitter.com/nikkihaffey">Nikki Haffey</a><br /><br />There are 2265 SXSW panel proposals to consider this year. The energy invested in these proposals is amazing and fantastic. This shows the vibrant nature of interactive and social media marketers and that we are a high octane crowd.<br /><br />Please do take the time to consider the panel proposals above and the many others I have not mentioned.<br /><br />Hope to have the opportunity to see you at <a href="http://sxsw.com/interactive">SXSW 2010 Interactive</a>.Berthttp://www.blogger.com/profile/03211089597355435108noreply@blogger.com2