Saturday, June 20, 2009
This June 2009 video essentially predicts, without specifically calling out Iran, what could happen politically, socially and culturally when closed societies' citizens gain and use the power of the social web ecosystem and open tools and services like Twitter.
Both videos are well worth the approximately twenty minute investment to watch. Also, check out the TED Blog: "Q&A with Clay Shirky on Twitter and Iran" where he discusses the Iran election and political uprising that is still continuing today, June 20, 2009.
Thursday, June 11, 2009
The panel: Advocacy in the Digital Age was moderated by Glen Caruso (@glencaruso), FY 2008-2009 AMA Atlanta President, and Director of Advertising Sales at Tremor Media.
Social media is greatly impacting the lives of everyday people and as well as the marketers that are trying to reach them. After all, online communities provide businesses with an efficient way to reach targeted segments of the population as well as monitor their customers’ opinions about products, services and brands. But what does this sea change really mean for brands? Join us to learn how to:
Panel members included:
Thought Leader Perspective on Social Media and Advocacy - Dave Rollo (@iRollo) – SVP, Director of Digital Media Strategy, 22squared
WOM as Social Media – Dave Balter (@DaveBalter), CEO, BzzAgent Dave will look at the role of WOM in creating advocacy and spark a discussion of what social media means for brands. Balter will explore a selection of word-of-mouth generating success stories and highlight how marketers have effectively engaged with brand advocates and measured the outcome. Mr. Balter is also the author of several books including: The Word Of Mouth Manual: Volume II and Grapevine: Why Buzz Was a Fad but Word of Mouth is Forever.
Brand Case Study - Bert DuMars (@bwdumars), Vice President E-Business & Interactive Marketing, Newell Rubbermaid. Bert will present how Newell Rubbermaid has successfully used social media to drive business results.Dave Rollo and David Balter did an excellent job of framing the social web ecosystem and provided a number of statistical insights and case studies from their clients. I discussed our social media marketing efforts at our Graco Baby, Rubbermaid and Sharpie brands. See my post: Newell Rubbermaid Social Web Ecosystem Update.
I want to send a big Thank You out to the AMA Atlanta Chapter and especially Glen Caruso and Tracy Frank for running an excellent event and inviting me to participate.
Tuesday, June 9, 2009
I was part of a Public Relations Society of America (PRSA) (@PRSA) webinar today, June 9, 2009 from 3PM to 4PM EST - How and When to Incorporate Social Media into your next PR Program.
The webinar panel included the following industry experts:
Rob Key, CEO, founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Previously, he was head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board. His twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising. (@robkey)
David Bradfield, partner, Fleishman-Hillard, manages the FH Digital team, which combines industry-leading strategic counsel in interactive, digital and social media with full-service design and development capabilities to help clients navigate the evolving world of communication, conversation and community. He is also a practice group leader, which includes more than 120 digital communication consultants, and creative and technical development professionals. (@dbradfield)
And me -
Bert DuMars, vice president, E-Business and Interactive Marketing for Newell Rubbermaid, is responsible for directing and coordinating e-marketing, interactive marketing, social media marketing and e-commerce initiatives for Newell Rubbermaid’s externally-facing Web sites, overseeing a new e-business shared services model with standard processes, enterprise services, technologies and metrics across the company’s brand sites. (@bwdumars)
- How to engage with your target customer segments through social media efforts.
- How to start - Listening - and how tools like Converseon Conversation Miner can help.
- The value of Twitter and how to begin using it to engage with consumers.
- How to handle bloggers who are unhappy with your brand.
- How to find and engage with influential bloggers.
- How to manage your social media efforts.
- How to use the way consumers talk about your brands and products in your communications
Monday, June 8, 2009
- Sharpie launched a new community microsite on June 1, 2009 - sharpieuncapped.com - that focuses on bringing creative Sharpie fans, content, creativity, art work, and innovative uses together in one place. USA Today ran a nice article on the effort: Ad Track: Signing On To Social Media; An Alluring Reader Inquiry. The Sharpie brand also received a lot of attention in a recent Investors Business Daily article: Corporate Marketers Blogging, Tweeting As Part Of Their Job. Also, check out the Sharpie Facebook Fan Page and @SharpieSusan on Twitter.
- Rubbermaid launched a new branded microsite on June 1, 2009 - easyfindlids.com - with several social web capabilities including a button for consumers to share Rubbermaid food storage Easy Find Lids on Facebook. The microsite also displays links to the Rubbermaid Facebook Fan Page and Twitter account.
- Graco also launched a Facebook Fan Page during the past few weeks. This is another component to the social web marketing strategy and engaging with the community where it lives. You can also engage with Graco through the Graco Baby Blog and Graco Baby Twitter Account. Finally, check out the Graco Baby microsites: My SweatPeace and Ready For The Road Ahead.
Newell Rubbermaid Brands on YouTube:
Bernzomatic Fat Boy
Graco Baby Products
Newell Rubbermaid Brands on Facebook:
Newell Rubbermaid Corporate Fan Page - Corporate Communications and Recruiting
BernzOmatic MAPP Propane and Butane powered Torches and Lighters
Graco Baby Fan Page
Irwin Industrial Tools UK Ultimate Tradesman Challenge
Irwin Vise Grip Appreciation Society
Lenox Tools Fan Page
Mimio Fan Page
Paper Mate Fan Page
Parker Gentleman's Club Fan Page
Prismacolor Fan Page
Rubbermaid Fan Page
Sharpie Permanent Markers
Sharpie Fan Club
uni-ball Fan Page
Newell Rubbermaid Blogs:
Graco Baby - From The Heart
Rubbermaid - Adventures In Organization
Sharpie - Uncap What's Inside
Newell Rubbermaid Twitter Accounts:
I will make updates to this list as we increase our presence in the social web ecosystem.
June 9, 2009 Update:
Sharpie "Uncap What's Inside" integrated marketing campaign additional articles:
- PRNewswire: Sharpie Challenges Consumers to "Uncap What's Inside" with New Multi-Channel Marketing Campaign
- Chicago Sun-Times: Sharpie Uncaps Its Creativity