Tuesday, July 5, 2011
If you have not had a chance, checkout the Digital Atlanta Facebook page and Twitter account @DigitalATL.
We are looking forward to a great event starting with the mobile marketing and mobile application ecosystem conference AppNation and the Opening Night Celebration at the Fox Theatre on November 7, 2011.
Tuesday, January 4, 2011
I originated the Social Media Atlanta conference concept but it would have never come to be without the amazing and generous support of many volunteers.
Four of the key individuals who made this week-long, citywide conference a success are in this photo: Stephanie Frost-Rocha, Lizz Judd, Caitlin Peterson and Chelsea Gattung.
I want to send a big thank you and my sincere appreciation to the ATP nominating and selection committees for honoring me with this prestigious award.
Wednesday, August 25, 2010
Monday, August 16, 2010
Tuesday, June 29, 2010
There has been a lot going on and I will do my best to catch up. But the biggest news is the week-long event I am planning with social media marketing and community building leaders and practitioners from around Atlanta and several Southeastern States: Social Media Atlanta.
More to come soon.
Tuesday, October 27, 2009
- Colin Gillespie Global Director of Marketing, Lego
- Why and how must traditional brand management change in the face of digital channels?
- How are brands incorporating new channels into their marketing organizations?
- How are organizations balancing global and local branding?
- How does theh role of agencies change in the digital era?
Friday, October 23, 2009
The Interactive Marketing Council is a great group of eBusiness, eCommerce and eMarketing leaders from an array of different companies. I always learn a lot from the other members when we get together for these face-to-face meetings. Forrester is constantly innovating ways to make these meetings better and more interactive. I am looking forward to seeing several friends and colleagues I have not seen in many months.
The Forrester Consumer Forum is one of the best conferences I attend every year. The insights on the consumer landscape, social web marketing, interactive and integrated marketing are outstanding. I am looking forward to filling my brain with new ideas, data and tactics we can use to reach our Newell Rubbermaid consumers.
The theme for this years conference is "The Three Dimensional Consumer: Creating Breakthrough Multichannel Relationships." This fits in well with my thoughts and theories around the social web ecosystem and integrated marketing.
The hashtag for the Forrester Consumer Forum 2009 is #FCF09 and they have a very cool iPhone app that you can download from iTunes or get here developed by ThoughtWorks. The Twitter id is @Forrester.
Here is a summary of what to expect at the forum:
"The Web has come a long way — but not far enough. Many transactional and even brand Web sites began as outgrowths of the catalog or phone channels. As a result, most online experiences are one-dimensional and treat all customers the same, and most sites support buying experiences but fail to engage customers before and after they make a purchase or brand decision. Executives seeking to create profitable relationships must evolve online channel efforts to support three-dimensional consumers. In short, it's time for the Web to grow up and serve as the center of the relationship that companies have with their customers.
Three-dimensional consumers have needs, interests, and questions. To please these demanding customers, earn their repeat business, and have them recommend you to their networks — offline and online — you'll need to effectively engage them as they plan their purchase or brand decisions, help them find the most relevant value as they're buying, and support them during and between their purchases and interactions — all across multiple channels. At this Event, leading Forrester analysts will present research on how evolving consumer online behavior demands that firms step up efforts to engage them, and executives will share their companies' best practices for creating breakthrough multichannel relationships."I will also be the Day 2, October 29, 2009 Keynote Speaker at eM9 eMarketing Conference Atlanta 2009. I will be discussing Newell Rubbermaid's eBusiness, eMarketing and Social Web Marketing strategies and tactics.
I am very excited and honored to have been asked to deliver a presentation at this conference again. I last presented at eM7 in 2007.
The hashtag for eM9 eMarketing Conference Atlanta 2009 is #eMAtlanta and the Twitter id for the event is @eMAtlanta. Looking forward to seeing everyone at this conference.