Exploring The Social Media Ecosystem
My personal exploration of the Interactive Marketing and Social Media landscape and ecosystem.
Wednesday, August 25, 2010
Seth Priebatsch: The game layer on top of the world
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Infographic: Information Explosion & Cloud Storage

Via: Wikibon
Monday, August 16, 2010
Social Fresh Charlotte
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Tuesday, June 29, 2010
Time to restart the Blog
There has been a lot going on and I will do my best to catch up. But the biggest news is the week-long event I am planning with social media marketing and community building leaders and practitioners from around Atlanta and several Southeastern States: Social Media Atlanta.
More to come soon.
Tuesday, October 27, 2009
How Digital Channels Will Change Brand Management Forever - #FCF09
I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and include:- Jim Cuene: Director of Interactive, General Mills
- David Deal: VP of Marketing, Razorfish
- Colin Gillespie Global Director of Marketing, Lego
- David Kirven, Director of Brand Strategy, Intuit
- Why and how must traditional brand management change in the face of digital channels?
- How are brands incorporating new channels into their marketing organizations?
- How are organizations balancing global and local branding?
- How does theh role of agencies change in the digital era?
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Friday, October 23, 2009
Forrester Consumer Forum 2009 and eMarketing Conference Atlanta 2009
I will be attending the Forrester Leadership Board: Interactive Marketing Council Meeting in Chicago, IL October 26 and the Forrester Consumer Forum 2009 in Chicago, IL October 27-28, 2009.The Interactive Marketing Council is a great group of eBusiness, eCommerce and eMarketing leaders from an array of different companies. I always learn a lot from the other members when we get together for these face-to-face meetings. Forrester is constantly innovating ways to make these meetings better and more interactive. I am looking forward to seeing several friends and colleagues I have not seen in many months.
The Forrester Consumer Forum is one of the best conferences I attend every year. The insights on the consumer landscape, social web marketing, interactive and integrated marketing are outstanding. I am looking forward to filling my brain with new ideas, data and tactics we can use to reach our Newell Rubbermaid consumers.
The theme for this years conference is "The Three Dimensional Consumer: Creating Breakthrough Multichannel Relationships." This fits in well with my thoughts and theories around the social web ecosystem and integrated marketing.
The hashtag for the Forrester Consumer Forum 2009 is #FCF09 and they have a very cool iPhone app that you can download from iTunes or get here developed by ThoughtWorks. The Twitter id is @Forrester.
Here is a summary of what to expect at the forum:
"The Web has come a long way — but not far enough. Many transactional and even brand Web sites began as outgrowths of the catalog or phone channels. As a result, most online experiences are one-dimensional and treat all customers the same, and most sites support buying experiences but fail to engage customers before and after they make a purchase or brand decision. Executives seeking to create profitable relationships must evolve online channel efforts to support three-dimensional consumers. In short, it's time for the Web to grow up and serve as the center of the relationship that companies have with their customers.
Three-dimensional consumers have needs, interests, and questions. To please these demanding customers, earn their repeat business, and have them recommend you to their networks — offline and online — you'll need to effectively engage them as they plan their purchase or brand decisions, help them find the most relevant value as they're buying, and support them during and between their purchases and interactions — all across multiple channels. At this Event, leading Forrester analysts will present research on how evolving consumer online behavior demands that firms step up efforts to engage them, and executives will share their companies' best practices for creating breakthrough multichannel relationships."
I will also be the Day 2, October 29, 2009 Keynote Speaker at
eM9 eMarketing Conference Atlanta 2009. I will be discussing Newell Rubbermaid's eBusiness, eMarketing and Social Web Marketing strategies and tactics.I am very excited and honored to have been asked to deliver a presentation at this conference again. I last presented at eM7 in 2007.
The hashtag for eM9 eMarketing Conference Atlanta 2009 is #eMAtlanta and the Twitter id for the event is @eMAtlanta. Looking forward to seeing everyone at this conference.
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Tuesday, October 6, 2009
Twitter Helps Dilbert Goof Off At Work
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Monday, September 28, 2009
10 Fortune 500 Companies Doing Social Media Right
Jennifer Leggio wrote a very nice blog post on ZDNet titled: 10 Fortune 500 Companies Doing Social Media Right. I am honored she chose to include my company Newell Rubbermaid and a quote from me in that list. Some excellent companies are included on the list: Intel, Cisco, EMC and Fedex to name a few.Jennifer Leggio, also known as Mediaphyter, is a co-host with Aaron Strout on BlogTalkRadio Quick-n-Dirty Podcast.
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Friday, September 25, 2009
New Media Atlanta 2009 - #NMATL
I am attending and will be on a panel at the first ever New Media Atlanta conference at the Georgia Tech Research Institute Conference Center in Atlanta, GA.The keynote speaker is Chris Brogan (his blog: chrisbrogan.com) and I had the opportunity to spend a few minutes with him. He also autographed his new book for attendees: Trust Agents - Using the Web to Build Influence, Improve Reputation, and Earn Trust.
Here are pictures of Chris Brogan, with Stainless Steel Sharpie in hand, and I taken by Jenny DeVaughn and Jennifer Carter:

My panel was titled: Are You Ready For Social Media?: Preparing Your Teams to Listen, Engage, Measure & Adapt
Bert DuMars, Peter Fasano, Seth Miller (and TBSVeryFunny, MostlyMuppet) with Jeff Turner moderating:
Managing an effective social networking campaign is both an art and a science. This panel will give you insight into the tools and techniques used by several large companies in their efforts to engage their customers using Social Media.
Also, I came in 5th during the special Chris Brogan/New Media Atlanta TwitterINGO game. I will be hosting TwitterINGO on September 29, 2009. Hope you can play, should be a challenging set of words.
So many great Atlanta friends in attendance it is difficult to list them all. But you can follow everyone's tweets at #NMATL.
September 26, 2009 Update:
Stacy Williams wrote a thoughtful post on the Backnoise channel at New Media Atlanta. Well worth the investment of your time to read the post and the comments. Unexpected Learnings: BackNoise Can Be Toxic
September 27, 2009 Update:
Another excellent blog post on New Media Atlanta - Blog: New Media Atlanta and Chris Brogan by Ilyce Glink
And another: New Media Atlanta - Social Media Rockstars by Jenny DeVaughn
September 28, 2009 Update:
More blog posts that are excellent reads on New Media Atlanta and the backchannel noise on BackNoise:
Do Backchannels Know No Boundaries by Jason Keith
Who Can Be Brogan by Matt Fagioli
He Said, She Said Volume 5 (and here) by Todd Schnick & Stephanie Lloyd
Snarkiness, anonymity, and backchannel conversations at professional conferences by Paul Chaney
September 29, 2009 Update:
What I told them at New Media Atlanta by Chris Brogan (includes some comments and video of presentation) - Interesting, Insightful and Fun
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Thursday, September 24, 2009
iab MIXX New York Presentation
I presented with ForeSee Results at the iab MIX Conference & Expo in New York City on September 22, 2009. Our presentation was titled: Beyond Click-throughs and Tweets - Qualitative Measurement of Site Visitor Segments.Here is a summary of the presentation:
Successful interactive and social media campaigns drive traffic to your web site, but how well does your web site succeed at bringing vistors closer to your brand and making them loyal customers? Applying a scientific analytics approach to online customer satisfaction measurement provides a qualitative view of the customer experience. This approach enables brands to quantify the intangible value of the site experience and project future behavior that will drive financial success. In the process, brands can gain key insights about visitor segments that help them market more effectively online and offline. Learn how Newell Rubbermaid is applying this measurement approach to Sharpie and other brands and how satisfaction analytics can enhance your measurement system.
Bert DuMars, Vice President, E-Business and Interactive Marketing, Newell Rubbermaid
Eric Head, Senior Director, Business Development, ForeSee Results
The audience was energized and had lots of questions. It was a pleasure presenting with Eric.
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