I will be attending the
Forrester Leadership Board: Interactive Marketing Council Meeting in Chicago, IL October 26 and the
Forrester Consumer Forum 2009 in Chicago, IL October 27-28, 2009.
The Interactive Marketing Council is a great group of eBusiness, eCommerce and eMarketing leaders from an array of different companies. I always learn a lot from the other members when we get together for these face-to-face meetings. Forrester is constantly innovating ways to make these meetings better and more interactive. I am looking forward to seeing several friends and colleagues I have not seen in many months.
The Forrester Consumer Forum is one of the best conferences I attend every year. The insights on the consumer landscape, social web marketing, interactive and integrated marketing are outstanding. I am looking forward to filling my brain with new ideas, data and tactics we can use to reach our Newell Rubbermaid consumers.
The theme for this years conference is "The Three Dimensional Consumer: Creating Breakthrough Multichannel Relationships." This fits in well with my thoughts and theories around the social web ecosystem and integrated marketing.
The hashtag for the Forrester Consumer Forum 2009 is
#FCF09 and they have a very cool iPhone app that you can download from iTunes or get
here developed by
ThoughtWorks. The Twitter id is
@Forrester.
Here is a summary of what to expect at the forum:
"The Web has come a long way — but not far enough. Many transactional and even brand Web sites began as outgrowths of the catalog or phone channels. As a result, most online experiences are one-dimensional and treat all customers the same, and most sites support buying experiences but fail to engage customers before and after they make a purchase or brand decision. Executives seeking to create profitable relationships must evolve online channel efforts to support three-dimensional consumers. In short, it's time for the Web to grow up and serve as the center of the relationship that companies have with their customers. Three-dimensional consumers have needs, interests, and questions. To please these demanding customers, earn their repeat business, and have them recommend you to their networks — offline and online — you'll need to effectively engage them as they plan their purchase or brand decisions, help them find the most relevant value as they're buying, and support them during and between their purchases and interactions — all across multiple channels. At this Event, leading Forrester analysts will present research on how evolving consumer online behavior demands that firms step up efforts to engage them, and executives will share their companies' best practices for creating breakthrough multichannel relationships."
I will also be the
Day 2, October 29, 2009 Keynote Speaker at
eM9 eMarketing Conference Atlanta 2009. I will be discussing
Newell Rubbermaid's eBusiness, eMarketing and Social Web Marketing strategies and tactics.
I am very excited and honored to have been asked to deliver a presentation at this conference again. I last presented at eM7 in 2007.
The hashtag for eM9 eMarketing Conference Atlanta 2009 is
#eMAtlanta and the Twitter id for the event is
@eMAtlanta. Looking forward to seeing everyone at this conference.
I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and include:
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