Tuesday, June 9, 2009

How and When to Incorporate Social Media Into Your Next PR Program

I was part of a Public Relations Society of America (PRSA) (@PRSA) webinar today, June 9, 2009 from 3PM to 4PM EST - How and When to Incorporate Social Media into your next PR Program.

The webinar panel included the following industry experts:

  • Rob Key, CEO, founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Previously, he was head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board. His twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising. (@robkey)

  • David Bradfield, partner, Fleishman-Hillard, manages the FH Digital team, which combines industry-leading strategic counsel in interactive, digital and social media with full-service design and development capabilities to help clients navigate the evolving world of communication, conversation and community. He is also a practice group leader, which includes more than 120 digital communication consultants, and creative and technical development professionals. (@dbradfield)

  • And me -

    Bert DuMars, vice president, E-Business and Interactive Marketing for Newell Rubbermaid, is responsible for directing and coordinating e-marketing, interactive marketing, social media marketing and e-commerce initiatives for Newell Rubbermaid’s externally-facing Web sites, overseeing a new e-business shared services model with standard processes, enterprise services, technologies and metrics across the company’s brand sites. (@bwdumars)

We discussed several topics including
  • How to engage with your target customer segments through social media efforts.
  • How to start - Listening - and how tools like Converseon Conversation Miner can help.
  • The value of Twitter and how to begin using it to engage with consumers.
  • How to handle bloggers who are unhappy with your brand.
  • How to find and engage with influential bloggers.
  • How to manage your social media efforts.
  • How to use the way consumers talk about your brands and products in your communications
I want to send a big thank you out to PRSA and Peter Himler for including me as a panelist.

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