Monday, June 8, 2009

Newell Rubbermaid Social Web Ecosystem Update

It has been a very busy past couple of weeks. Below is an update on Newell Rubbermaid interactive and social web marketing efforts:

I also wanted to provide an update on the various places where you can find out more about Newell Rubbermaid brands in the social web ecosystem.

Newell Rubbermaid Brands on YouTube:

Bernzomatic Fat Boy

Graco Baby Products

Lenox Tools


Rubbermaid Commercial



Newell Rubbermaid Brands on Facebook:

Newell Rubbermaid Corporate Fan Page - Corporate Communications and Recruiting

BernzOmatic MAPP Propane and Butane powered Torches and Lighters

Graco Baby Fan Page

Irwin Industrial Tools UK Ultimate Tradesman Challenge

Irwin Vise Grip Appreciation Society

Lenox Tools Fan Page

Mimio Fan Page

Paper Mate Fan Page

Parker Gentleman's Club Fan Page

Prismacolor Fan Page

Prismacolor Group

Rubbermaid Fan Page

Sharpie Permanent Markers

Sharpie Fan Club

uni-ball Fan Page

Newell Rubbermaid Blogs:

Graco Baby - From The Heart

Rubbermaid - Adventures In Organization

Sharpie - Uncap What's Inside

Newell Rubbermaid Twitter Accounts:



















I will make updates to this list as we increase our presence in the social web ecosystem.

June 9, 2009 Update:

Sharpie "Uncap What's Inside" integrated marketing campaign additional articles:


benag said...

You guys are really making a success of social media. If we could get a SocialMediaCamp together for Atlanta, your team would be the headliners!

Big B said...

Thank you for the comment and thoughts on a Social Media Camp. We are trying to get a Blogwell ( event in the Atlanta area later this year. If that happens, will be a great place to share insights, strategies and tactics. Also, as you can tell from the list of places where you can find Newell Rubbermaid in the social web ecosystem, we are in a lot of different places. We are still doing a lot of experimentation and trying to determine what works and what is strategic.

Thanks again for your comment.