Tuesday, September 15, 2009

New Marketing Ecosystem And Three Spheres of Web Strategy

I like the poster that Mullen marketing agency developed depicting The New Marketing Ecosystem (see below). This is a comprehensive view of all the touchpoints and complexities of connecting with today's consumer. I have this poster hanging in my office.

I also like the perspective Jeremiah Owyang (@jowyang) provides on Web Strategy with his diagram below - The Three Spheres of Web Strategy - Updated for 2009. It is a simple view that provides needed clarity on this very complex subject. I keep a copy of this with me wherever I go.

1 comment:

Eric said...

First time I've seen the Mullen diagram -- thanks for sharing, Bert! Printing a copy as I type.

I too enjoy the simplistic view of the web strategist that Jeremiah has outlined.