iab MIXX New York Presentation

I presented with ForeSee Results at the iab MIX Conference & Expo in New York City on September 22, 2009. Our presentation was titled: Beyond Click-throughs and Tweets - Qualitative Measurement of Site Visitor Segments.

Here is a summary of the presentation:

Beyond Clickthroughs and Tweets: Qualitative Measurement of Site Visitor Segments

Successful interactive and social media campaigns drive traffic to your web site, but how well does your web site succeed at bringing vistors closer to your brand and making them loyal customers? Applying a scientific analytics approach to online customer satisfaction measurement provides a qualitative view of the customer experience. This approach enables brands to quantify the intangible value of the site experience and project future behavior that will drive financial success. In the process, brands can gain key insights about visitor segments that help them market more effectively online and offline. Learn how Newell Rubbermaid is applying this measurement approach to Sharpie and other brands and how satisfaction analytics can enhance your measurement system.

Bert DuMars, Vice President, E-Business and Interactive Marketing, Newell Rubbermaid

Eric Head, Senior Director, Business Development, ForeSee Results

The audience was energized and had lots of questions. It was a pleasure presenting with Eric.

From Zero to Community: Practical Advice for Growing and Nurturing an Online Community

I will be on a webcast tomorrow, September 17, 2009 at 3PM Eastern with Aaron Strout, CMO at Powered, and Rachel Happe, Principal and Founder, The Community Roundtable (@theCR). We will be presenting: From Zero To Community: Practical Advice for Growing and Nurturing an Online Community.

Rachel will be presenting her Community Maturity Model and community management best practices. I will be discussing our Sharpie - Uncap Your Creativity, Graco Baby - From The Heart and Rubbermaid - Adventures in Organizaton communities and social networking efforts.

Hope you can attend.

Sharpie and Others Offer Lessons in Getting Customers Talking

Susan Wassel (AKA @SharpieSusan on Twitter), PR & Communications Manager at our Sharpie brand, and I were interviewed by Brian Quinton of Promo Magazine for this in depth review of corporate brand, social media efforts: Sharpie and Others Offer Lessons in Getting Customers Talking. Nice to see the article also included other Blog Council members, Nick Ayers from Home Depot and Adam Moffat of Molson.

The Social Media And Interactive Marketing Evolution Marches On

Even in a challenging economy, the social media and interactive marketing evolution marches on. The movement to a society dominated by the online, broadband, and mobile world continues. You can see this change happening when firms like Amazon.com continue to grow and thrive in what some consider one of the worst economies in decades. You can also see it in the investments firms like P&G, Wal-Mart and Target are making in their eCommerce and interactive marketing efforts.

Here are some interesting articles, events and happenings:

• Fun With Sharpies by David Meerman Scott is a fun and interesting look at the Newell Rubbermaid Sharpie Blog based on a discussion I had with David in early January, 2009. A lot of credit for the success of this blog has to go to Susan Wassel our lead Sharpie blogger and Sharpie Tweeter (@SharpieSusan).

• The Uni-Ball brand has also started experimenting in the social media ecosystem with a Twitter Avatar (@UniBall_USA). The Uni-Ball brand also launched a powerful advertising campaign and YouTube Channel.

• David Meerman Scott also wrote an outstanding piece on the social media efforts of the US Air Force - US Air Force Web Posting Response Assessment. The chart provided in the blog post is an outstanding tool that can be easily adapted to the private sector. It is great to see a Federal Government organization being so progressive in this area.

• I also had the pleasure of speaking at the University of Georgia, Terry School of Business on social media and interactive marketing. I discussed how Newell Rubbermaid interacts with consumers through these efforts, career search opportunities and the challenges that are out there for branded products and services in the ecosystem. Kathryn Moore ran the Terry School of Business Marketing Club event. She is a 2nd year MBA graduating in the Spring and would be an outstanding hire for any company looking for a smart, agressive marketing communications professional. I highly recommend her. I also had the pleasure of meeting and listening to the keynote speaker, Sandy Carter, Vice President of Marketing with IBM. She is a well respected leader in Social Media Marketing and has written a book "The New Language of Marketing 2.0, How To Use ANGELS To Energize Your Market" and has a very popular blog: Marketing 2.0: From A Whisper To A Scream.

I am looking forward to a very bright 2009 in the social media and interactive marketing ecosystem. There is a lot to be excited about.

Bernaise Source Story on Sharpie Blog

I find myself catching up on another excellent post by Dan Greenfield, an Atlanta, GA focused communications, PR and Technology blogger. Dan writes the Bernaise Source blog.

Dan and I were on a Technology Association of Georgia (TAG) panel together discussing "Consulting 2.0 is...All About The Customer."

Dan also moderated an online panel on "Global Brands: Social Media Pays Off" that included myself, Adam Brown of Coca Cola, Jennifer Martin of CNN and Debbie Curtis-Magley of UPS.

Dan also wrote a blog post on the Newell Rubbermaid Sharpie blog based on an interview with me. He discussed our goals of creating a place that highlighted the fun, creative, artistic and innovative ways people use Sharpie pens. The post is titled: Sharpie Blog Puts Newell Rubbermaid's Social Media Strategy Into "Sharper" Focus.

Dan is a great resource on Atlanta based company, social media marketing activities and success stories. If you are exploring social media marketing and technologies like me, please reach out to Dan to connect with others in the Atlanta region and make sure to keep up with his Bernaise Source blog. There is much we can learn from each other in the ever changing and evolving social media ecosystem.