Monday, February 2, 2009

The Social Media And Interactive Marketing Evolution Marches On

Even in a challenging economy, the social media and interactive marketing evolution marches on. The movement to a society dominated by the online, broadband, and mobile world continues. You can see this change happening when firms like continue to grow and thrive in what some consider one of the worst economies in decades. You can also see it in the investments firms like P&G, Wal-Mart and Target are making in their eCommerce and interactive marketing efforts.

Here are some interesting articles, events and happenings:
  • The Uni-Ball brand has also started experimenting in the social media ecosystem with a Twitter Avatar (@UniBall_USA). The Uni-Ball brand also launched a powerful advertising campaign and YouTube Channel.
  • David Meerman Scott also wrote an outstanding piece on the social media efforts of the US Air Force - US Air Force Web Posting Response Assessment. The chart provided in the blog post is an outstanding tool that can be easily adapted to the private sector. It is great to see a Federal Government organization being so progressive in this area.
I am looking forward to a very bright 2009 in the social media and interactive marketing ecosystem. There is a lot to be excited about.

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