Monday, September 8, 2008

BusinessWeek Article on Corporations use of Twitter

It has been a while since I posted anything, but today I am posting two articles that I was interviewed for. The most recent is in BusinessWeek today: How Companies Use Twitter to Bolster Their Brands written by Rachael King. I was quoted as follows:

But social media sensations are like quicksilver. Today companies may need to pay attention to Twitter. Tomorrow, they may have to join Pownce, Jaiku, FriendFeed, or Plurk, especially if outages keep hobbling Twitter. Newell Rubbermaid (NWL), owner of more than 30 brands including Rubbermaid, Graco, and Sharpie, is hedging its bets by trying several different microblogging sites, including Twitter, FriendFeed, and Pownce. "Eventually we'll determine which ones work," says Bert DuMars, Newell Rubbermaid's vice-president for e-business and interactive marketing. Dumars cautions that brands can't expect instant results. "It's a long-term commitment," he says.

Jim Deitzel's efforts on behalf of Rubbermaid were also mentioned as part of the slide show portion of the BusinessWeek article.

The second article was in the Atlanta Constitution Journal where I was interviewed but not quoted. A co-worker and good friend, Lindsay Lebresco, was quoted and deserves the credit for the article coming out so well. The article is titled: Look Where Customers Are Talking Now written by Peralte C. Paul.

And yes, Lindsay, Jim and I all work for Newell Rubbermaid. I work in Corporate and Lindsay works in our Graco brand and runs the Graco blog; Jim works in our Rubbermaid brand and runs the Rubbermaid blog.

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