I attended the Forrester Consumer Forum 2008 in Dallas, TX last week and had a great time being a sponge soaking up the insights, strategies and information. I also spent time listening to Josh Bernoff discuss the dramatic growth in social network and social media use over the last year. Insights on his most recent research report can be found in this Groundswell blog post - New 2008 Social Technographics data reveals rapid growth in adoption. I also spent time listening to a couple of Josh Bernoff's presentations and sat down with him for a face-to-face discussion on potential social media efforts for our Calphalon brand.
Here is a quote from Josh Bernoff's blog that clearly articulates the incredible trajectory of social media and its influence:
"Looking at the US data, the big news in 2008 is that, not unexpectedly, social technology participation has grown rapidly. Inactives -- people untouched by social technologies -- have shriveled from 44% down to 25% of the online population. Spectators -- those who read, watch, or consumer social content -- have ballooned from 48% to 69%. If you think social technology is about to become a universal phenomenon, we just handed you a nice little bundle of evidence."
It is an amazing time to be a part of the rapidly changing interactive marketing landscape...and the entire marketing landscape.