Global Brands: Social Media Pays Off

I had the pleasure of being on a panel of Social Media experts from Coca Cola, UPS and CNN recently. An article was written about the panel on MediaPost's Online Media Daily website - Global Brands: Social Media Pays Off. Each of us has a very different competitive environment we are dealing with. I found CNN's environment to be the most competitive as they can see where they are leading or falling behind everyday on TV. Fox, ABC, NBC or CBS could try a new Social Media tactic each day that will fail, succeed or completely change the playing field. Speed and agility in constant motion with your competitors watching every move.