Sunday, May 11, 2008

ForeSee Results - True North

I am speaking at ForeSee Results - True North Conference in Ann Arbor, MI. I am speaking on "Keeping Management's Attention on the Customer." Should be an excellent conference. Small and very focused on online customer satisfaction and its impact on the purchase funnel.

I have used ForeSee Results for several years. The online customer insights are extremely helpful for designing new web properties, redesigning your current sites and truly understanding the voice-of-the-customer.

From a strategic perspective, it is very important to not only understand behavioral metrics and analytics, but also qualitative (like ForeSee Results) and competitive. The next area to uncover is engagement metrics....more to be discussed later.

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