Friday, May 2, 2008

Marketing@Google: Mohanbir Sawhney - Marketing As Conversation

Mohanbir Sawhney is a brilliant marketer who presented on Brand Building and Brand Strategy at Google. Very insightful discussion. He brought up a key point/issue right a the beginning of the presentation - Contextual Marketing. As he states: his 12 year old daughter does not understand why Google does not know who she is. For example, when she enters a search term are the results appropriate for a 12 year old girl or are they the same for everyone. I think we know the answer. Contextual Search, Contextual Marketing - the next Google or competitor opportunities.

The focus of the presentation is engagement and emotional connection between brands and consumers and how digital media and interactive marketing can enable and enhance this relationship.

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