I have been an active reader of Blogs for quite a while and felt it was time to start my own. I am a Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) and am in the process of helping our brands explore the Interactive Marketing and Social Media ecosystem. I am creating this blog as a way for me to track my progress and keep track of interesting and cool services and technologies in this space.
Many people reading this blog may not know much about Newell Rubbermaid other than the obvious brand name (Rubbermaid) in our corporate name. We have over 30 brands in our portfolio including: Sharpie, Calphalon, Irwin, Rubbermaid, Paper Mate, Graco, Dymo, CardScan, Endicia, Levolor, Amerock, Lenox Tools, Goody, and several others. I list these as a reference only. I am not using this blog as a way to promote our brands but as a way for me to explore, learn and figure out how to use interactive marketing and social media to help our overall brand building efforts. We are moving from a company that was traditionally North America and Channel focused to one that is Global and Consumer focused. Interactive Marketing and Social Media will play a significant role in this transition over the next several years.
I am looking forward to hearing from anyone else who is exploring this area as well.
Let the ecosystem exploration blog begin.....
With that said, my very first post is complete.