Wednesday, March 4, 2009

UGA Grady School Social Media Ecosystem Presentation

I will be presenting on Newell Rubbermaid's social media marketing efforts at the University of Georgia, Grady School of Journalism and Mass Communication on March 5, 2009.

I have the privilege of presenting to both Dr. Karen Russell's and Dr. Kaye Sweetser's classes at the Athens, GA campus.

Dr. Karen Russell's blog is Teaching PR and is a good read on teaching public relations and marketing communications at the university level. She also posts her perspective on social media and other technologies that are and will impact communications.

Dr. Kaye Sweetser's blog is So This Is Mass Communication? She has been doing some interesting research on viral videos, what works and what does not.

Looking forward to seeing both of them on March 5 and all the wonderful Grady students.

1 comment:

Lizzie Azzolino said...

And it was a fantastic presentation. The Newell Rubbermaid brands serve as examples of how to navigate the social media space effectively and create consumer brand advocates. Thanks for today, Bert!