Jennifer Leggio wrote a very nice blog post on ZDNet titled: 10 Fortune 500 Companies Doing Social Media Right. I am honored she chose to include my company Newell Rubbermaid and a quote from me in that list. Some excellent companies are included on the list: Intel, Cisco, EMC and Fedex to name a few.
I am attending and will be on a panel at the first ever New Media Atlanta conference at the Georgia Tech Research Institute Conference Center in Atlanta, GA.
Managing an effective social networking campaign is both an art and a science. This panel will give you insight into the tools and techniques used by several large companies in their efforts to engage their customers using Social Media.
Also, I came in 5th during the special Chris Brogan/New Media Atlanta TwitterINGO game. I will be hosting TwitterINGO on September 29, 2009. Hope you can play, should be a challenging set of words.
So many great Atlanta friends in attendance it is difficult to list them all. But you can follow everyone's tweets at #NMATL.
September 26, 2009 Update:
Stacy Williams wrote a thoughtful post on the Backnoise channel at New Media Atlanta. Well worth the investment of your time to read the post and the comments. Unexpected Learnings: BackNoise Can Be Toxic
September 27, 2009 Update:
Another excellent blog post on New Media Atlanta - Blog: New Media Atlanta and Chris Brogan by Ilyce Glink
And another: New Media Atlanta - Social Media Rockstars by Jenny DeVaughn
September 28, 2009 Update:
More blog posts that are excellent reads on New Media Atlanta and the backchannel noise on BackNoise:
Do Backchannels Know No Boundaries by Jason Keith
Who Can Be Brogan by Matt Fagioli
He Said, She Said Volume 5 (and here) by Todd Schnick & Stephanie Lloyd
Snarkiness, anonymity, and backchannel conversations at professional conferences by Paul Chaney
September 29, 2009 Update:
What I told them at New Media Atlanta by Chris Brogan (includes some comments and video of presentation) - Interesting, Insightful and Fun
I presented with ForeSee Results at the iab MIX Conference & Expo in New York City on September 22, 2009. Our presentation was titled: Beyond Click-throughs and Tweets - Qualitative Measurement of Site Visitor Segments. Successful interactive and social media campaigns drive traffic to your web site, but how well does your web site succeed at bringing vistors closer to your brand and making them loyal customers? Applying a scientific analytics approach to online customer satisfaction measurement provides a qualitative view of the customer experience. This approach enables brands to quantify the intangible value of the site experience and project future behavior that will drive financial success. In the process, brands can gain key insights about visitor segments that help them market more effectively online and offline. Learn how Newell Rubbermaid is applying this measurement approach to Sharpie and other brands and how satisfaction analytics can enhance your measurement system.
Bert DuMars, Vice President, E-Business and Interactive Marketing, Newell Rubbermaid
Eric Head, Senior Director, Business Development, ForeSee Results
The audience was energized and had lots of questions. It was a pleasure presenting with Eric.
I attended University of Georgia, Grady College, CONNECT 2009 conference today, September 19, 2009 in Athens, GA. Porter Novelli is the lead sponsor for the conference.Integrating Social Media in Business and Industry Panel
Jeremy Pepper – Palisades Systems, Los Angeles, CA
Toby Bloomberg – Bloomberg Marketing/Diva Marketing, Atlanta, GA
Speaker: Lauren Fernandez, Public Relations Blogger, Dallas, TX
Legal Issues with Employee Blogging
Perry Binder- Georgia State University, Atlanta, GA
Integrating Social Media in Government Panel
John Tedesco - Virginia Tech, Blacksburg, VA
Lt. Connie Braesch – U.S. Coast Guard, Washington DC (via Skype)
I will be on a webcast tomorrow, September 17, 2009 at 3PM Eastern with Aaron Strout, CMO at Powered, and Rachel Happe, Principal and Founder, The Community Roundtable (@theCR). We will be presenting: From Zero To Community: Practical Advice for Growing and Nurturing an Online Community.
I was interviewed by Tim Manners of The HUB Magazine on Social Media and Social Networking topics a few weeks back. The article: "Being Social," just came out today. The article also includes quotes and comments from:
I am honored to have been interviewed with these other very strong players in the social media and social web ecosystem.
In addition to this article coming out today, Newell Rubbermaid was also featured in a Wall Street Journal article discussing our Twitter recruiting efforts. "A New Job Is Just A Tweet Away" discusses how we use Twitter to find untapped talent. The Newell Rubbermaid Twitter recruiting id is @CoolJobsatNWL.
