New Marketing Ecosystem And Three Spheres of Web Strategy

I like the poster that Mullen marketing agency developed depicting The New Marketing Ecosystem (see below). This is a comprehensive view of all the touchpoints and complexities of connecting with today's consumer. I have this poster hanging in my office.


I also like the perspective Jeremiah Owyang (@jowyang) provides on Web Strategy with his diagram below - The Three Spheres of Web Strategy - Updated for 2009. It is a simple view that provides needed clarity on this very complex subject. I keep a copy of this with me wherever I go.