From Zero to Community: Practical Advice for Growing and Nurturing an Online Community

I will be on a webcast tomorrow, September 17, 2009 at 3PM Eastern with Aaron Strout, CMO at Powered, and Rachel Happe, Principal and Founder, The Community Roundtable (@theCR). We will be presenting: From Zero To Community: Practical Advice for Growing and Nurturing an Online Community.

Rachel will be presenting her Community Maturity Model and community management best practices. I will be discussing our Sharpie - Uncap Your Creativity, Graco Baby - From The Heart and Rubbermaid - Adventures in Organizaton communities and social networking efforts.

Hope you can attend.

Atlanta PR Camp

I had the pleasure of being a camp counselor/moderator today at the PR Camp Atlanta (press release) event developed by Dan Greenfield of Bernaise Source Media.

The event was held at the Georgia Tech Research Institute Conference Center and there were approximately 200 attendees.

I had the pleasure of moderating the first session for the Green Team. We discussed the following:

• What obstacles have to be overcome to gain executive level trust to support the creation and execution of new media and social web marketing programs?
• What tactics and strategies are off the table?
• What new media and social web marketing programs are much easier to explain and execute? What programs are easier to get executive buy-in?

Team Green had great insights, energy and ideas on how to answer these questions and address these very important topics. The main point of the event was to provide an immersive social media and fast paced experience.

Team Green proposed the following in response to the questions above:

• overcoming executive fear through education
• developing a cohesive and well-thought out strategy
• explaining how social media is another channel to the consumer

It was a fantastic event and I had the pleasure of meeting many new people in Atlanta. Dan Greenfield did a great job arranging and managing the event.

If The Twitter Community Were 100 People

I like the perspective on Twitter provided by the below graphic created by David McCandless from his Information is Beautiful blog. It simplifies the view of the Twitter community by synthsizing it down to 100 people. It also provides an interesting perspective on what people are tweeting about on different days of the week. For instance, real life tweets occur on Saturdays, one of the lowest volume days.

As someone who is very active on Twitter and fits in at the high end of engagement, it is interesting to note how many are not actively engaged. You can also find this graphic on flickr.

Quck-n-Dirty Social Media Podcast

I have the pleasure of being a guest on the Quick-n-Dirty Social Media Podcast this evening, 6 PM Eastern Time, August 13, 2009. The hosts are Jennifer Leggio, ZDNet Blogger and @Mediaphyter, and Aaron Strout, CMO Powered Inc. and @AaronStrout. We will be discussing Newell Rubbermaid's branded social media and community marketing efforts and other related topics.

For those who cannot listen live, the Podcast will be available and archived on BlogTalkRadio.

Added 09/10/09 - A little background on the Quick 'n' Dirty Podcast and the hosts: New Podcast with Jennifer Leggio aka Mediaphyter