Wednesday, March 4, 2009
TwitterMosaic - Now This Is Art!!
This is soooooooo cool!!! I spotted this on Dr. Karen Russell's blog and she got it from Dr. Barbara Nixon's blog. It is TwitterMosaic and it brings all your friends together in a poster-like presentation that is truly art. See below:
UGA Grady School Social Media Ecosystem Presentation
I will be presenting on Newell Rubbermaid's social media marketing efforts at the University of Georgia, Grady School of Journalism and Mass Communication on March 5, 2009.
I have the privilege of presenting to both Dr. Karen Russell's and Dr. Kaye Sweetser's classes at the Athens, GA campus.
Dr. Karen Russell's blog is Teaching PR and is a good read on teaching public relations and marketing communications at the university level. She also posts her perspective on social media and other technologies that are and will impact communications.
Dr. Kaye Sweetser's blog is So This Is Mass Communication? She has been doing some interesting research on viral videos, what works and what does not.
Looking forward to seeing both of them on March 5 and all the wonderful Grady students.
I have the privilege of presenting to both Dr. Karen Russell's and Dr. Kaye Sweetser's classes at the Athens, GA campus.
Dr. Karen Russell's blog is Teaching PR and is a good read on teaching public relations and marketing communications at the university level. She also posts her perspective on social media and other technologies that are and will impact communications.
Dr. Kaye Sweetser's blog is So This Is Mass Communication? She has been doing some interesting research on viral videos, what works and what does not.
Looking forward to seeing both of them on March 5 and all the wonderful Grady students.
Sunday, March 1, 2009
2008 Year End World Internet Population - 1.574 Billion
The 2008 Year End World Internet Population statistics are out and we have now reached 1.574 billion people globally using the internet. North America has the highest penetration rate with 73.1%. Asia has the highest internet population with over 650 million. Overall the internet population penetration rate is now at 23.5% and the two fastest growing regions are the Middle East and Africa. To see all the statistics, go to Internet World Stats, Usage and Population Statistics.
Free Web Metrics Services & Insights
I have moved my explorations from social media back to interactive marketing and website metrics. I wanted to call out a couple of free services and sources of insightful information I have been using lately.
I believe your first stop for learning web analytics, industry best practices should be one of my favorite blogger and website metrics gurus: Avinash Kaushik. I have had the opportunity to hear him speak in person twice and I love his irreverent writing and presenting style. He has a humorous approach to the explanation of website metrics. Also very logical and practical. His most recent post on metrics averages and ratios is outstanding: Actively Avoid Insights: 4 Useful KPI Measurement Techniques. He has also written a book on website metrics: Web Analytics: An Hour A Day. Or you can just read his blog: Occam's Razor, which has all the content of the book for free. He always talks about how the content is free and you do not have to buy the book, just read the blog. There are also some excellent videos on YouTube. Here is a nice short one, but there are some 1 hour presentations as well:
Google Analytics - Non-Ecommerce Sites: Beyond Averages
A couple services I highly recommend for obtaining web metrics on your branded site, as well as your competitors, are Compete and Quantcast. Quantcast provides some qualitative information as well that includes estimated demographics. Remember that both services use estimates and can be off by as much as 20%. These are nice services to use in addition to your internal web metrics tools. You should also check out Google Trends for additional, online insights into your brand, competitors and industry.
I believe your first stop for learning web analytics, industry best practices should be one of my favorite blogger and website metrics gurus: Avinash Kaushik. I have had the opportunity to hear him speak in person twice and I love his irreverent writing and presenting style. He has a humorous approach to the explanation of website metrics. Also very logical and practical. His most recent post on metrics averages and ratios is outstanding: Actively Avoid Insights: 4 Useful KPI Measurement Techniques. He has also written a book on website metrics: Web Analytics: An Hour A Day. Or you can just read his blog: Occam's Razor, which has all the content of the book for free. He always talks about how the content is free and you do not have to buy the book, just read the blog. There are also some excellent videos on YouTube. Here is a nice short one, but there are some 1 hour presentations as well:
Google Analytics - Non-Ecommerce Sites: Beyond Averages
A couple services I highly recommend for obtaining web metrics on your branded site, as well as your competitors, are Compete and Quantcast. Quantcast provides some qualitative information as well that includes estimated demographics. Remember that both services use estimates and can be off by as much as 20%. These are nice services to use in addition to your internal web metrics tools. You should also check out Google Trends for additional, online insights into your brand, competitors and industry.
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