How Digital Channels Will Change Brand Management Forever - #FCF09

I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and include:

• Jim Cuene: Director of Interactive, General Mills

• David Deal: VP of Marketing, Razorfish

• Colin Gillespie Global Director of Marketing, Lego

• David Kirven, Director of Brand Strategy, Intuit

Here are the questions and topics we will be covering:

• Why and how must traditional brand management change in the face of digital channels?
• How are brands incorporating new channels into their marketing organizations?
• How are organizations balancing global and local branding?
• How does theh role of agencies change in the digital era?
  

Looking forward to meeting the other panelists and having a thoughtful and insightful panel discussion on this important topic.